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WOMEN'S WORLD CUP: The '99 Women's World Cup Organizing Committee named four of its seven venue directors: SUSAN MARENOFF, formerly VP/Sales & Client Services at MSG, will run Giants Stadium; TIM LARKIN, who served as Manager of Stadium Ops for the Rose Bowl during World Cup '94, will head Foxboro Stadium; MATT ALEXANDER, former Marketing Dir for the U.S. Senior Open golf championships, will handle Soldier Field, JIM TAYLOR, former Dir of Corporate Communications/Community Relations for the Trail Blazers, will head up the venue at Portland's Civic Stadium (WWOC). OTHER EXECS: The Braves extended the contract of GM JOHN SCHUERHOLZ through 2003. His pact would have expired in '99 (Mult. 3/5)....The IHL Long Beach Ice Dogs named SKIP ALLUM Dir of PR. Allum was at The Robbins Group, working on the Miller Lite/AVP Beach Volleyball Tour (Ice Dogs). ...DAVID MOSCA has been appointed VP/Sales of ANC Sports Enterprises. Mosca worked the last five years as Sales Manager for Sports Advertising Network Inc. (ANC Sports). ...FootAction USA named MARK LARDIE as VP/Senior Divisional Merchandise Manager for Footwear. Lardie had been Exec VP/ Merchandise Manager at Athlete's Foot since '96 (FootAction)...."EXTRA"'s LAUREN SANCHEZ has joined the anchor team of Fox Sports News (FSN)....Indianapolis Motor Speedway named JEFF CHAPMAN as Dir of Marketing & Branding and JOHN KESLER and PEG CARNEY as Account Execs (IMS).
GE Chair JACK WELCH, NBC President BOB WRIGHT, "Today" co-host MATT LAUER and GREG NORMAN played a round of golf together in Hobe Sound, FL. While Lauer and Wright's scores are unknown, Norman shot a 70 -- but lost to the 62-year old Welch -- who shot a 69 (BOSTON GLOBE, 3/5)....DON KING was robbed of his $100,000 Rolex watch at gunpoint in Mexico City. King: "Had they known I was Don King, I'm confident they never would have stopped me" (N.Y. DAILY NEWS, 3/5). ....MARTINA HINGIS was a guest on the "Tonight Show." Hingis, who is a big basketball fan, said her favorite player is DENNIS RODMAN. Leno: "I'm sure your mother would be thrilled if you brought home Dennis Rodman. Look what I found in America, mom!" ("Tonight Show," NBC, 3/4).