Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
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WOMEN'S WORLD CUP: The '99 Women's World Cup Organizing Committee named four of its seven venue directors: SUSAN MARENOFF, formerly VP/Sales & Client Services at MSG, will run Giants Stadium; TIM LARKIN, who served as Manager of Stadium Ops for the Rose Bowl during World Cup '94, will head Foxboro Stadium; MATT ALEXANDER, former Marketing Dir for the U.S. Senior Open golf championships, will handle Soldier Field, JIM TAYLOR, former Dir of Corporate Communications/Community Relations for the Trail Blazers, will head up the venue at Portland's Civic Stadium (WWOC). OTHER EXECS: The Braves extended the contract of GM JOHN SCHUERHOLZ through 2003. His pact would have expired in '99 (Mult. 3/5)....The IHL Long Beach Ice Dogs named SKIP ALLUM Dir of PR. Allum was at The Robbins Group, working on the Miller Lite/AVP Beach Volleyball Tour (Ice Dogs). ...DAVID MOSCA has been appointed VP/Sales of ANC Sports Enterprises. Mosca worked the last five years as Sales Manager for Sports Advertising Network Inc. (ANC Sports). ...FootAction USA named MARK LARDIE as VP/Senior Divisional Merchandise Manager for Footwear. Lardie had been Exec VP/ Merchandise Manager at Athlete's Foot since '96 (FootAction)...."EXTRA"'s LAUREN SANCHEZ has joined the anchor team of Fox Sports News (FSN)....Indianapolis Motor Speedway named JEFF CHAPMAN as Dir of Marketing & Branding and JOHN KESLER and PEG CARNEY as Account Execs (IMS).
GE Chair JACK WELCH, NBC President BOB WRIGHT, "Today" co-host MATT LAUER and GREG NORMAN played a round of golf together in Hobe Sound, FL. While Lauer and Wright's scores are unknown, Norman shot a 70 -- but lost to the 62-year old Welch -- who shot a 69 (BOSTON GLOBE, 3/5)....DON KING was robbed of his $100,000 Rolex watch at gunpoint in Mexico City. King: "Had they known I was Don King, I'm confident they never would have stopped me" (N.Y. DAILY NEWS, 3/5). ....MARTINA HINGIS was a guest on the "Tonight Show." Hingis, who is a big basketball fan, said her favorite player is DENNIS RODMAN. Leno: "I'm sure your mother would be thrilled if you brought home Dennis Rodman. Look what I found in America, mom!" ("Tonight Show," NBC, 3/4).