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NIKE MOVES AIR JORDAN RELEASE; WHAT TO DO WITH EMPTY SHOES?
Published March 5, 1998
Nike announced plans to move all future release dates
of its Air Jordans to non-school days in an effort to curb
students skipping school. The next release, the third color
of the Air Jordan 13, which was scheduled for Wednesday,
March 25, has been moved to Saturday, March 28 (Nike).
STORES STUFFED? An SGB report says that there are "more
than seven million pairs of athletic footwear landing on
U.S. soil without having been sold into retail." According
to insiders, five of the seven million are Nike shoes, and
the report says that a "major national discount chain" has
agreed to buy an undisclosed number of Nike Air Max Triax
running shoes -- normally priced over $100 -- and will
retail them for $30. Nike Dir of Investor Relations Rick
Anguilla also said that Nike will open 15 more outlet stores
by May, bringing the total to 55 in the U.S. (SGB, 2/25).




