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NIKE MOVES AIR JORDAN RELEASE; WHAT TO DO WITH EMPTY SHOES?
Published March 5, 1998
Nike announced plans to move all future release dates of its Air Jordans to non-school days in an effort to curb students skipping school. The next release, the third color of the Air Jordan 13, which was scheduled for Wednesday, March 25, has been moved to Saturday, March 28 (Nike). STORES STUFFED? An SGB report says that there are "more than seven million pairs of athletic footwear landing on U.S. soil without having been sold into retail." According to insiders, five of the seven million are Nike shoes, and the report says that a "major national discount chain" has agreed to buy an undisclosed number of Nike Air Max Triax running shoes -- normally priced over $100 -- and will retail them for $30. Nike Dir of Investor Relations Rick Anguilla also said that Nike will open 15 more outlet stores by May, bringing the total to 55 in the U.S. (SGB, 2/25).