SBD/5/Sponsorships Advertising Marketing


          Fanzz, the licensed product chain owned by the Jazz,
     added four stores in NM to bring its store count to 26 (SGB,
     2/25 issue)....A second Brett Favre Steakhouse is being
     proposed for Green Bay (MILWAUKEE JOURNAL SENTINEL, 3/5).
     ...In L.A., Denise Gellene reviews ESPNews promo spots
     around "The Rick," the "grubby sports fan" who talks about
     his sports memorabilia collection: "The Rick comes off as a
     genuine sportsaholic.  But his obsession lacks the zany
     quality of sports fanatics depicted in ads for other ESPN
     services.  It seems The Rick needs to get a life -- or at
     least a shower"  (L.A. TIMES, 3/5)....Callaway Golf
     President & CEO Donald Dye said that despite the preliminary
     ruling allowing Spalding to ship its new golf balls marketed
     around Callaway's Big Bertha, "we are confident that we will
     prevail once we have the opportunity to present our evidence
     to the court at the appropriate time" (Callaway).

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