Alexi Lalas Leaves ESPN For Fox Sports "MNF" Down On ESPN For Saints-Bears Glazer Continues To Be Critical Of ESPN MLS Cup Finale Sees Audience Bump ESPN's LaPlaca Honored With PR Award ESPN To Sell Ads Via Web-Based Auction "MNF" Viewers Miss Big Second Half ESPN Sets CFP Announcing Assignments SEC Title Game Rating Down Again ESPN Ombudsman: Reporting Is "Inconsistent"
SBD/5/Sponsorships Advertising Marketing
Published March 5, 1998
Fanzz, the licensed product chain owned by the Jazz, added four stores in NM to bring its store count to 26 (SGB, 2/25 issue)....A second Brett Favre Steakhouse is being proposed for Green Bay (MILWAUKEE JOURNAL SENTINEL, 3/5). ...In L.A., Denise Gellene reviews ESPNews promo spots around "The Rick," the "grubby sports fan" who talks about his sports memorabilia collection: "The Rick comes off as a genuine sportsaholic. But his obsession lacks the zany quality of sports fanatics depicted in ads for other ESPN services. It seems The Rick needs to get a life -- or at least a shower" (L.A. TIMES, 3/5)....Callaway Golf President & CEO Donald Dye said that despite the preliminary ruling allowing Spalding to ship its new golf balls marketed around Callaway's Big Bertha, "we are confident that we will prevail once we have the opportunity to present our evidence to the court at the appropriate time" (Callaway).