CNN/SI LINES UP SPONSORSHIPS FOR TEN ADVERTISERS

          CNN/SI has signed sponsorships for ten advertisers that
     gives them added on-air exposure and ownership of select
     promotional vignettes.  Each sponsorship generally provides
     on-air billboards in addition to the advertiser's 30-second
     spot, category exclusivity and tie-ins to special vignettes. 
     LCI Int'l is sponsoring the network's "Page One"; Mazda
     Motor Corp., "Game of the Week"; Delta Air Lines, "PGA
     Leaderboard"; Holland America Westours, "PGA Senior
     Leaderboard"; Coca-Cola and Shell Oil co-sponsor "NASCAR
     Minute"; CIBA Vision Corp., "SI Images"; Samsung
     Electronics, "Olympic Update"; Electronic Data Systems,
     "World Cup Update"; and Mutual Life Insurance, the "Baffler"
     trivia segment.  CNN/SI said the new sponsorships have
     helped drive its total ad revenues up about 40% (CNN/SI).