Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 Coke, Hornets Renew Long-Term Deal France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry SI Names Bumgarner Sportsman Of The Year Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off SMT Conference Slide Show
SBD/5/Sponsorships Advertising Marketing
CNN/SI LINES UP SPONSORSHIPS FOR TEN ADVERTISERS
Published March 5, 1998
CNN/SI has signed sponsorships for ten advertisers that gives them added on-air exposure and ownership of select promotional vignettes. Each sponsorship generally provides on-air billboards in addition to the advertiser's 30-second spot, category exclusivity and tie-ins to special vignettes. LCI Int'l is sponsoring the network's "Page One"; Mazda Motor Corp., "Game of the Week"; Delta Air Lines, "PGA Leaderboard"; Holland America Westours, "PGA Senior Leaderboard"; Coca-Cola and Shell Oil co-sponsor "NASCAR Minute"; CIBA Vision Corp., "SI Images"; Samsung Electronics, "Olympic Update"; Electronic Data Systems, "World Cup Update"; and Mutual Life Insurance, the "Baffler" trivia segment. CNN/SI said the new sponsorships have helped drive its total ad revenues up about 40% (CNN/SI).