PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over Olympics Shakes Up '16 PGA Tour Schedule Organizers Make Canadian Open More Canadian Alabama PGA Tour Event Deemed Successful John Deere Classic To Be Opposite Olympics? NBC Sports' NASCAR Coverage Still Garnering Praise Stewart Wants France At Council Meetings SI Featuring Different Covers For USWNT Mars Promotes Crispy M&Ms With Busch Videos
SBD/5/Sponsorships Advertising Marketing
CNN/SI LINES UP SPONSORSHIPS FOR TEN ADVERTISERS
Published March 5, 1998
CNN/SI has signed sponsorships for ten advertisers that gives them added on-air exposure and ownership of select promotional vignettes. Each sponsorship generally provides on-air billboards in addition to the advertiser's 30-second spot, category exclusivity and tie-ins to special vignettes. LCI Int'l is sponsoring the network's "Page One"; Mazda Motor Corp., "Game of the Week"; Delta Air Lines, "PGA Leaderboard"; Holland America Westours, "PGA Senior Leaderboard"; Coca-Cola and Shell Oil co-sponsor "NASCAR Minute"; CIBA Vision Corp., "SI Images"; Samsung Electronics, "Olympic Update"; Electronic Data Systems, "World Cup Update"; and Mutual Life Insurance, the "Baffler" trivia segment. CNN/SI said the new sponsorships have helped drive its total ad revenues up about 40% (CNN/SI).