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SBD/5/Sponsorships Advertising Marketing
CNN/SI LINES UP SPONSORSHIPS FOR TEN ADVERTISERS
Published March 5, 1998
CNN/SI has signed sponsorships for ten advertisers that gives them added on-air exposure and ownership of select promotional vignettes. Each sponsorship generally provides on-air billboards in addition to the advertiser's 30-second spot, category exclusivity and tie-ins to special vignettes. LCI Int'l is sponsoring the network's "Page One"; Mazda Motor Corp., "Game of the Week"; Delta Air Lines, "PGA Leaderboard"; Holland America Westours, "PGA Senior Leaderboard"; Coca-Cola and Shell Oil co-sponsor "NASCAR Minute"; CIBA Vision Corp., "SI Images"; Samsung Electronics, "Olympic Update"; Electronic Data Systems, "World Cup Update"; and Mutual Life Insurance, the "Baffler" trivia segment. CNN/SI said the new sponsorships have helped drive its total ad revenues up about 40% (CNN/SI).