SBD/5/Sponsorships Advertising Marketing

CLIP AND SAVE: TOP SPORTS ADVERTISING SPENDERS IN '97

          The following is Nielsen Sports Marketing Service's
     spotlight series on sports sponsorships.  The first chart
     indicates the Top 20 sports advertisers ($000) in total
     expenditures for '97 (January-December), followed by the Top
     10 national estimated expenditures by sport ($000) for the
     same period (Nielsen Sports Marketing Service):

            
TOP 20 LEADING SPORTS ADVERTISERS ($000)
 
COMPANY
TOTAL
COMPANY
TOTAL
Anheuser-Busch
$148,869.02
MCI Corp.
$61,569.98
Miller Brewing
133,589.45
Coors Brewing Co.
60,295.45
Chevrolet Motor
118,787.50
American Honda
55,356.91
Nike
96,594.25
Dodge Car-Truck
55,110.40
Ford Motor Co.
96,296.01
American Express
52,513.15
McDonald's
77,129.73
Chrysler/Plymouth
51,744.14
Visa International
75,912.46
PepsiCo
44,864.90
AT&T
68,163.36
M&M/Mars
42,008.86
Nissan Motor Co.
67,654.23
Lincoln-Mercury
40,493.18
Proctor & Gamble
64,838.79
Toyota Motor Sales
40,338.59

 

TOP 10 NATIONAL ESTIMATED EXPENDITURES BY SPORT ($000)
 
SPORT
TOTAL
NETWORK
CABLE
SYNDICATE
NFL
$1,295,195.70
1,060,810.08
203,131.07
31,254.56
NBA
494,504.38
325,662.50
157,409.80
10,432.08
Sports Commentary
373,042.05
135,693.50
133,186.77
104,161.78
College Basketball
367,551.36
55,691.30
297,429.20
14,430.86
MLB
356,765.48
299,576.20
53,623.40
3,565.88
College Football
325,239.65
176,391.60
99,657.98
49,190.07
Motor Sports
284,232.76
80,421.10
168,694.41
35,117.25
Pro Golf
263,584.01
175,610.90
80,751.86
7,221.25
NHL
138,554.73
46,077.80
75,913.93
16,563.00
Sports Anthology
122,333.06
44,578.60
73,444.43
4,310.05

 


 

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