SBD / 5 / CHICAGO'S NEW TV STAR -- SOLDIER FIELD?

SBD/5/Facilities Venues

CHICAGO'S NEW TV STAR -- SOLDIER FIELD?

Published March 5, 1998

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          Soldier Field was a "financial success" in '97, as the
     Chicago Park District rented it out for commercial and TV
     shoots.  Film crews for "about" 10 commercials and the TV
     series "Early Edition" rented the stadium out last year,
     accounting for "about" 5% of the stadium's gross revenue of
     $13.5M, up from $11M in '96.  Commercials shot at Soldier
     Field included an Edge shaving gel spot with Brett Favre, a
     Nike ad with Michael Jordan, as well as Wheaties and Lite
     Beer spots (Della De Lafuente, CHICAGO SUN-TIMES, 3/5).
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Related Topics:

Facilities, Nike, Wheaties/General Mills

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