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BIG TEN TOURNAMENT SHOULD TRANSLATE TO BIG BUCKS FOR SCHOOLS
Published March 5, 1998
The financial impact of this weekend's inaugural Big Ten conference basketball tournament, which begins today at the United Center, was examined by Greg Couch of the CHICAGO SUN-TIMES. Big Ten Commissioner Jim Delany: "We generally expect between a quarter-million and a half-million dollars net per institution (in profits from the tournament). And we'll probably be in the high end of that range." The Big Ten "would not break down the figures, but an official from another major conference said its main sponsor puts up $500,000 a year." Kemper Funds is the Big Ten tournament's primary sponsor; United Airlines and Gatorade are secondary sponsors. Ticket sales alone from the tournament, "which is all but sold out," will bring in $4M, or $363,000 for each of its 11 schools. And Delany's numbers "don't include the boost in product the Big Ten can sell to TV networks as part of a season package, or the bump in revenues to each school from the additional exposure" (CHICAGO SUN-TIMES, 3/4).