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  • BIG TEN TOURNAMENT SHOULD TRANSLATE TO BIG BUCKS FOR SCHOOLS

              The financial impact of this weekend's inaugural Big
         Ten conference basketball tournament, which begins today at
         the United Center, was examined by Greg Couch of the CHICAGO
         SUN-TIMES.  Big Ten Commissioner Jim Delany: "We generally
         expect between a quarter-million and a half-million dollars
         net per institution (in profits from the tournament).  And
         we'll probably be in the high end of that range."  The Big
         Ten "would not break down the figures, but an official from
         another major conference said its main sponsor puts up
         $500,000 a year."  Kemper Funds is the Big Ten tournament's
         primary sponsor; United Airlines and Gatorade are secondary
         sponsors.  Ticket sales alone from the tournament, "which is
         all but sold out," will bring in $4M, or $363,000 for each
         of its 11 schools.  And Delany's numbers "don't include the
         boost in product the Big Ten can sell to TV networks as part
         of a season package, or the bump in revenues to each school
         from the additional exposure" (CHICAGO SUN-TIMES, 3/4).
    
    

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  • CELEBRITY GOLF ASSOCIATION EVENT LOSES ITS LUSTER IN ORLANDO

              The Celebrity Golf Association (CGA), which has staged
         tournaments in Orlando in each of the past four years, "will
         not be stopping by for a fifth," according to Jeff Babineau
         of the ORLANDO SENTINEL.  CGA Commissioner Jim Karvellas:
         "[W]e lost considerable monies in Orlando. ... I don't like
         leaving there, but it got to the point where, because of
         certain circumstances, we had to move on."  Babineau notes
         crowds were "sparse" and local sponsors "were slow stepping
         forward."  The CGA "usually" conducts 6-8 events a year, but
         "has pulled back its reins, hoping to catch its breath and
         refocus on the road ahead."  Karvellas said he hopes to land
         Michael Jordan, Mario Lemieux and John Elway -- "all of whom
         have played on the CGA" -- for a Ryder Cup-style tournament
         on network TV in the summer of '99 (ORLANDO SENTINEL, 3/4). 
         
    

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