SBD/31/Sports Media

NOT THE CATS' MEOW? EARLY OVERNIGHT HAS CBS EARNING 17.1/26

          Nielsen Sports Marketing reports that CBS's coverage of
     last night's NCAA men's final earned a 17.1/26 overnight
     rating.  Since this number is an overnight, it may differ
     from later reports (THE DAILY).
          NOTHING BUT NET: Final Four.net had 108,500,000 hits
     for the tournament and 43 million page views.  The hits
     nearly tripled the 34 million hits of last year.  The site
     had a million visits since March 12 (THE DAILY).  

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Related Topics:

CBS, NCAA, Nielsen, Media, Viacom

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