SBD/31/Sports Media

MLB'S EARLY PLANS HAVE SEVERAL CYBERCASTS ON WEB SITE

          MLB "plans to present several audio Webcasts of games"
     on its Web site at majorleaguebaseball.com beginning early
     this season, with the number of games carried increasing as
     pennant races peak at season's end, according to Richard
     Tedesco of BROADCASTING & CABLE.  Although a similar plan
     was in place last season and "never came to pass," MLB Dir
     of New Media Alex Kam said that he "hopes to have a deal in
     place soon" for Webcasts of "several key games" each day on
     the site.  Last year, AudioNet acted as host for some MLB
     teams' Webcasts, and is "considered a leading candidate" to
     partner with MLB.  But Kam indicated that MLB also "was open
     to some form of partnership deal" with a sports Web designer
     such as Starwave "if such a deal could be struck."  Along
     with the audiocasts, the MLB Web site will host daily mid-
     afternoon chats with players "as well as other exclusive
     features" (BROADCASTING & CABLE, 3/30 issue).

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