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MLB'S EARLY PLANS HAVE SEVERAL CYBERCASTS ON WEB SITE
Published March 31, 1998
MLB "plans to present several audio Webcasts of games" on its Web site at majorleaguebaseball.com beginning early this season, with the number of games carried increasing as pennant races peak at season's end, according to Richard Tedesco of BROADCASTING & CABLE. Although a similar plan was in place last season and "never came to pass," MLB Dir of New Media Alex Kam said that he "hopes to have a deal in place soon" for Webcasts of "several key games" each day on the site. Last year, AudioNet acted as host for some MLB teams' Webcasts, and is "considered a leading candidate" to partner with MLB. But Kam indicated that MLB also "was open to some form of partnership deal" with a sports Web designer such as Starwave "if such a deal could be struck." Along with the audiocasts, the MLB Web site will host daily mid- afternoon chats with players "as well as other exclusive features" (BROADCASTING & CABLE, 3/30 issue).