MASN Taking Aim At MLB Advance To Nats Silver Optimistic About New Bucks' Arena Jeter Played No Role In Woods' Tribune Piece Roberts Challenges Silver As She Settles In Twitter Impact On Sports Reporting Keeps Growing NBC Sports Sees Big F1 Gains Media Notes ESPN Draws Lowest "MNF" Rating Of '14 Finebaum Hosting Call-In Show During Iron Bowl FS North's Ratings Decline For Twins Games Continues
Published March 31, 1998
KNOCKED OUT: "USA Tuesday Night Fights" will end its 17-year run on USA Network on August 25. USA Net President & CEO Kay Koplovitz said it is "focused on reaching a younger demographic and feel the time is right for a shift in our targeted audience" (USA Sports). "Tuesday Night Fights" is averaging a 1.9 rating this season in USA's cable universe of 73 million households (N.Y. POST, 3/31). NOTES: Comedy Central will air some behind-the-scenes specials leading up to the NBA Finals, hosted by "two young comedians who love basketball" (USA TODAY, 3/31)....In GOLFWEEK, "The Forecaddie" hears that Tiger Woods "declined a request to be on the premier cover of fledgling ESPN Magazine alongside fellow sports phenoms Kobe Bryant, Kordell Stewart, Alex Rodriguez and Eric Lindros" (GOLFWEEK, 3/28)....In N.Y., Rich Katz reports that Nielsen Media has formed a "new service to better help its national advertiser clients deliver more effective campaigns and respond more quickly to competition" (DAILY VARIETY, 3/31). THE GREAT OUTDOORS: As part of Fox/Liberty's one-third purchase of Speedvision and Outdoor Life, TCI, Liberty's parent, has agreed to expand its limited distribution of the nets on its systems. TCI, which offers the two nets about 500,000 subscribers each, has committed to increase that "about eightfold" (BROADCASTING & CABLE, 3/30 issue). Times Mirror (TM) and Outdoor Life Network are currently developing a weekly 28-hour themed programming block, set to premiere tomorrow (MEDIAWEEK, 3/30 issue).