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              Next month's Boston Marathon will feature "the most
         sophisticated minute-by-minute monitoring ever in a road
         race, with electronic sensors tracking the progress of
         runners every 5 kilometers, then instantaneously feeding
         that information to TV viewers and Web site watchers,"
         according to Larry Tye of the BOSTON GLOBE.  At 5K
         intervals, runners will cross 25-foot rubber mats that
         contain electronic equipment capable of recognizing the
         computer chip in their shoes and recording their time to
         that point.  That information will be fed to the three local
         TV stations covering the race live.  Through the official
         Web site,, Internet watchers will be able
         to monitor the times at each 5K mark for race leaders, and
         should be able to get information on any entrant by plugging
         in the name or race number.  The new setup "is not unduly
         expensive, adding $50,000 to the $50,000 organizers paid for
         the less extensive computer tracking system they have used
         the last two years" (Larry Tye, BOSTON GLOBE, 3/31).

    Print | Tags: Media

              KNOCKED OUT: "USA Tuesday Night Fights" will end its
         17-year run on USA Network on August 25.  USA Net President
         & CEO Kay Koplovitz said it is "focused on reaching a
         younger demographic and feel the time is right for a shift
         in our targeted audience" (USA Sports).  "Tuesday Night
         Fights" is averaging a 1.9 rating this season in USA's cable
         universe of 73 million households (N.Y. POST, 3/31).        
              NOTES: Comedy Central will air some behind-the-scenes
         specials leading up to the NBA Finals, hosted by "two young
         comedians who love basketball" (USA TODAY, 3/31)....In 
         GOLFWEEK, "The Forecaddie" hears that Tiger Woods "declined
         a request to be on the premier cover of fledgling ESPN
         Magazine alongside fellow sports phenoms Kobe Bryant,
         Kordell Stewart, Alex Rodriguez and Eric Lindros" (GOLFWEEK,
         3/28)....In N.Y., Rich Katz reports that Nielsen Media has
         formed a "new service to better help its national advertiser
         clients deliver more effective campaigns and respond more
         quickly to competition" (DAILY VARIETY, 3/31).
              THE GREAT OUTDOORS: As part of Fox/Liberty's one-third
         purchase of Speedvision and Outdoor Life, TCI, Liberty's
         parent, has agreed to expand its limited distribution of the
         nets on its systems.  TCI, which offers the two nets about
         500,000 subscribers each, has committed to increase that
         "about eightfold" (BROADCASTING & CABLE, 3/30 issue).  Times
         Mirror (TM) and Outdoor Life Network are currently
         developing a weekly 28-hour themed programming block, set to
         premiere tomorrow (MEDIAWEEK, 3/30 issue).

    Print | Tags: Cablevision, ESPN, NBA, New York Liberty, Media, Walt Disney

              MLB "plans to present several audio Webcasts of games"
         on its Web site at beginning early
         this season, with the number of games carried increasing as
         pennant races peak at season's end, according to Richard
         Tedesco of BROADCASTING & CABLE.  Although a similar plan
         was in place last season and "never came to pass," MLB Dir
         of New Media Alex Kam said that he "hopes to have a deal in
         place soon" for Webcasts of "several key games" each day on
         the site.  Last year, AudioNet acted as host for some MLB
         teams' Webcasts, and is "considered a leading candidate" to
         partner with MLB.  But Kam indicated that MLB also "was open
         to some form of partnership deal" with a sports Web designer
         such as Starwave "if such a deal could be struck."  Along
         with the audiocasts, the MLB Web site will host daily mid-
         afternoon chats with players "as well as other exclusive
         features" (BROADCASTING & CABLE, 3/30 issue).

    Print | Tags: MLB, Media

              Filmmaker Michael Moore was a guest on the "Late Show"
         with David Letterman.  Wearing a Red Wings cap, Moore
         discussed Nike's reaction to his film, "The Big One." 
         Moore: "They've been threatening and they're upset." 
         Letterman: "And you ask [Nike Chair Phil Knight] to open a
         Nike plant in Flint, your hometown, to help the economy
         there, and if he did that would you then take some stuff out
         of the interview?"  Moore: "No, I still wouldn't do it." 
         But Moore said that if Knight decides to build a factory in
         Flint before the film's opening on April 10, "Miramax has
         offered to go in and actually put a little epilogue in at
         the end of the film, showing Phil with a golden shovel." 
         Letterman: "I believe that the reason people ... take the
         labor to other countries is that it's less expensive.  But I
         just heard on the radio that a new pair of Air Jordans is a
         $150 a pair.  So how much more expensive could they possibly
         be?"  Moore: "Well, they're paying these kids over there
         $.40 an hour to work on assembly lines, teenage girls.  And
         there's shoe companies here, like Hush Puppies and New
         Balance, that make their shoes in this country.  Maybe they
         don't make as much of a profit, but they still make a profit
         and they employ people" ("Late Show," CBS, 3/30).
              OUTSIDE THE LINES: Most of ESPN's "Outside the Lines"
         on Thursday examines labor conditions at Nike's and Reebok's
         subcontracted factories in Vietnam, according to Richard
         Sandomir of the N.Y. TIMES.  Nike escorted ESPN's crew at
         its plant, while Reebok "allowed free access."  Host Bob Ley
         said that adidas would not cooperate.  Ley: "[W]e'll raise
         questions about whether the conditions are safe and whether
         the workers are getting paid what they were promised to be
         paid.  There are serious questions about the environmental
         safety of some of the workers."  At Nike's plant, Ley saw
         two incidents of physical contact between supervisors and
         workers, "which was surprising given that they knew we'd be
         there" (Richard Sandomir, N.Y. TIMES, 3/31).

    Print | Tags: CBS, Detroit Red Wings, ESPN, Nike, Reebok, Media, Viacom, Walt Disney, Washington Nationals

              Nielsen Sports Marketing reports that CBS's coverage of
         last night's NCAA men's final earned a 17.1/26 overnight
         rating.  Since this number is an overnight, it may differ
         from later reports (THE DAILY).
              NOTHING BUT NET: Final had 108,500,000 hits
         for the tournament and 43 million page views.  The hits
         nearly tripled the 34 million hits of last year.  The site
         had a million visits since March 12 (THE DAILY).  

    Print | Tags: CBS, NCAA, Media, Viacom
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