SBD/31/Sports Industrialists

YOU CAN DO IT! SPORTS MOTIVATIONAL SPEAKERS GAINING NOTICE

          Demand for sports motivational speakers has risen 25%
     in the last year, according to CNBC's Garrett Glaser.
     Glaser: "Many companies are willing to pay almost any price
     to hear the words of a sports legend."  Glaser called former
     Bears LB MIKE SINGLETARY a "rising star in the world of
     motivational speaking."  Glaser: "Singletary charges around
     $15,000 per speech, and that doesn't include things like
     airplane tickets and hotel rooms if he has to travel."  Top
     speakers include GEORGE FOREMAN, who gets "close to" $75,000
     a speech, while Celtics coach RICK PITINO gets $50,000 for a
     two-hour talk, and Heat coach PAT RILEY gets "upwards of"
     $45,000 a speech ("Business Center," CNBC, 3/30). 

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