SBD/31/Sports Industrialists

EXECUTIVE TRANSACTIONS

          Action Performance named EDWARD BAUMAN to its Board of
     Directors.  Bauman is the former Chair & of Blue Bell Inc.
     (Action Performance)....CBS named TONY TARANTO as its Dir of
     NFL Sales, a new position.  Taranto will report to CBS
     VP/Sports Sales SCOTT MCGRAW (MEDIAWEEK, 3/30 issue).

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CBS, NFL, People and Pop Culture, Viacom

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