Sources: Sprint Shelves NASCAR "Experience" Nike Reports Relatively Strong Q2 Brooke Henderson Signs With WME-IMG MJ Leads eBay Athlete Merch Sales Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats
SBD/31/Sponsorships Advertising Marketing
Published March 31, 1998
BETTER MAKE IT A BUD LIGHT: A-B's Bud Light brand has signed on as the official beer of the '99 Women's World Cup. Under the deal, A-B will commit $1M of Cup-themed ads and receives board signage, media, tickets and hospitality (BRANDWEEK, 3/30)....Starter has re-signed Steelers RB Jerome Bettis for another three years in an endorsement deal for both its branded and licensed apparel (BRANDWEEK, 3/30). CUTS AT NIKE SPORTS ENTERTAINMENT: AD AGE's Bradley Johnson writes that "one place taking a hit" during Nike's recent staff cutbacks is Nike Sports & Entertainment. Its staff has "shrunk" from 34 employees to 20. The company will now focus on Nike oriented events as it "abandons ambitions to compete with the likes of" IMG in staging events for other marketers (AD AGE, 3/30 issue). A BIG ATTRACTION: At the Mall of America, NASCAR Silicon Motor Speedway is the highest grossing entertainment tenant to date, according to the Mall's owner, Simon DeBartolo Group. Weekends and selected weekdays see a three- to six-hour wait at the interactive center (NASCAR).