SBD/31/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          BETTER MAKE IT A BUD LIGHT: A-B's Bud Light brand has
     signed on as the official beer of the '99 Women's World Cup. 
     Under the deal, A-B will commit $1M of Cup-themed ads and
     receives board signage, media, tickets and hospitality
     (BRANDWEEK, 3/30)....Starter has re-signed Steelers RB
     Jerome Bettis for another three years in an endorsement deal
     for both its branded and licensed apparel (BRANDWEEK, 3/30).
          CUTS AT NIKE SPORTS ENTERTAINMENT: AD AGE's Bradley
     Johnson writes that "one place taking a hit" during Nike's
     recent staff cutbacks is Nike Sports & Entertainment.  Its
     staff has "shrunk" from 34 employees to 20.  The company
     will now focus on Nike oriented events as it "abandons
     ambitions to compete with the likes of" IMG in staging
     events for other marketers (AD AGE, 3/30 issue).
          A BIG ATTRACTION: At the Mall of America, NASCAR
     Silicon Motor Speedway is the highest grossing entertainment
     tenant to date, according to the Mall's owner, Simon
     DeBartolo Group.  Weekends and selected weekdays see a
     three- to six-hour wait at the interactive center (NASCAR).
     
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