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Sponsorships Advertising Marketing

FINAL FOUR SCOOP: ICE CREAM MAKER INKS DEALS WITH NCAA, NHL

          Beginning with last night's NCAA men's champion KY,
     Miami-based American Scoop ice cream will "take the logos of
     top college and professional teams and emblazon them" on
     their ice cream pints, according to Jeffery Zbar of the Ft.
     Lauderdale SUN-SENTINEL.  American Scoop CEO Ed Squire said
     that KY will be honored on three different containers, each
     with the school's logo, and "each with a different fact box
     about the team."  Squire will intro the first batch of the
     ice cream to retailers in KY on Thursday.  FL-based Sports &
     Sponsorships will handle the account with NY-based Alan
     Taylor Communications overseeing the PR effort.  Squire
     worked with Sports & Sponsorships President Scott Becher to
     forge deals with the NCAA and the Collegiate Licensing
     Company which give American Scoop rights to 79 championship
     events and 200 schools.  Squire has also retained rights to
     be the "official ice cream licensee" of the NHL, and is
     "working to sign" other pro leagues.  The next market
     targeted by American Scoop is Michigan, with links to the
     Univ. of MI and the Red Wings.  American Scoop's premium ice
     cream will retail from $2.39-$2.75 (SUN-SENTINEL, 3/30).
          CHOICE SEATS: All fans who attended Saturday's men's
     semifinal games in San Antonio received specially-designed
     seat cushions containing pre-paid GTE calling cards.  As
     part of its promotion, GTE made a $10,000 donation to the
     Kids Sports Network, which provided more than 300 volunteers
     to place the 40,000 seat cushions in the Alamodome (GTE).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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