LeBron James Starring In New Sprite Campaign LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans Mondelez Signs New Sponsorship With USOC NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement
2002 SPONSORS PREPARING THEIR PRESENCE IN SALT LAKE CITY
Published March 31, 1998
USOC Deputy Secretary General John Krimsky said that companies spending millions of dollars to sponsor the 2002 Salt Lake Games "should soon become more visible to Utahns," according to Lisa Riley Roche of the DESERET NEWS. Several companies, including Texaco and General Motors, have already sent teams to UT to participate in a sponsor program put together by OPUS. So far, OPUS has signed 10 sponsors, with Coca-Cola the only worldwide sponsor. The number of national sponsors "is expected to double." Of the current sponsors, Riley Roche wrote that US WEST is the "most active locally," and it "expects to have some pavilion space" in downtown Salt Lake during the Games (DESERET NEWS, 3/29). OLYMPIC NOTES: Two business publications, Asia Pulse and PR Newswire, evaluated "initial responses" of sponsors of the Nagano Games. Asia Pulse "found the companies to be satisfied." But David Grant, Senior VP/ClarionPerformance Properties, told PR Newswire that "consistent with the disappointment in rating, coverage and advertising, not a single sponsor took the Olympic rings and made them work to their fullest" (SALT LAKE TRIBUNE, 3/29)....Dean Rotundo Dir of Olympics Activities & Media Relations at GM Corp.'s N.A. Operations, is profiled in AD AGE. Rotundo, on GM's sponsorship of the upcoming Sydney Games: "We want to make sure we go after this the right way organizationally." Rotundo also said that GM "may have diluted itself having too many brands involved" in its '96 Atlanta Games Olympic sponsorship (Jean Halliday, AD AGE, 3/30 issue).