SBD/31/Olympics

2002 SPONSORS PREPARING THEIR PRESENCE IN SALT LAKE CITY

          USOC Deputy Secretary General John Krimsky said that
     companies spending millions of dollars to sponsor the 2002
     Salt Lake Games "should soon become more visible to Utahns,"
     according to Lisa Riley Roche of the DESERET NEWS.  Several
     companies, including Texaco and General Motors, have already
     sent teams to UT to participate in a sponsor program put
     together by OPUS.  So far, OPUS has signed 10 sponsors, with
     Coca-Cola the only worldwide sponsor.  The number of
     national sponsors "is expected to double."  Of the current
     sponsors, Riley Roche wrote that US WEST is the "most active
     locally," and it "expects to have some pavilion space" in
     downtown Salt Lake during the Games (DESERET NEWS, 3/29).  
          OLYMPIC NOTES: Two business publications, Asia Pulse
     and PR Newswire, evaluated "initial responses" of sponsors
     of the Nagano Games.  Asia Pulse "found the companies to be
     satisfied."  But David Grant, Senior VP/ClarionPerformance
     Properties, told PR Newswire that "consistent with the
     disappointment in rating, coverage and advertising, not a
     single sponsor took the Olympic rings and made them work to
     their fullest" (SALT LAKE TRIBUNE, 3/29)....Dean Rotundo Dir
     of Olympics Activities & Media Relations at GM Corp.'s N.A.
     Operations, is profiled in AD AGE.  Rotundo, on GM's
     sponsorship of the upcoming Sydney Games: "We want to make
     sure we go after this the right way organizationally." 
     Rotundo also said that GM "may have diluted itself having
     too many brands involved" in its '96 Atlanta Games Olympic
     sponsorship (Jean Halliday, AD AGE, 3/30 issue).

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