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  • 2002 SPONSORS PREPARING THEIR PRESENCE IN SALT LAKE CITY

              USOC Deputy Secretary General John Krimsky said that
         companies spending millions of dollars to sponsor the 2002
         Salt Lake Games "should soon become more visible to Utahns,"
         according to Lisa Riley Roche of the DESERET NEWS.  Several
         companies, including Texaco and General Motors, have already
         sent teams to UT to participate in a sponsor program put
         together by OPUS.  So far, OPUS has signed 10 sponsors, with
         Coca-Cola the only worldwide sponsor.  The number of
         national sponsors "is expected to double."  Of the current
         sponsors, Riley Roche wrote that US WEST is the "most active
         locally," and it "expects to have some pavilion space" in
         downtown Salt Lake during the Games (DESERET NEWS, 3/29).  
              OLYMPIC NOTES: Two business publications, Asia Pulse
         and PR Newswire, evaluated "initial responses" of sponsors
         of the Nagano Games.  Asia Pulse "found the companies to be
         satisfied."  But David Grant, Senior VP/ClarionPerformance
         Properties, told PR Newswire that "consistent with the
         disappointment in rating, coverage and advertising, not a
         single sponsor took the Olympic rings and made them work to
         their fullest" (SALT LAKE TRIBUNE, 3/29)....Dean Rotundo Dir
         of Olympics Activities & Media Relations at GM Corp.'s N.A.
         Operations, is profiled in AD AGE.  Rotundo, on GM's
         sponsorship of the upcoming Sydney Games: "We want to make
         sure we go after this the right way organizationally." 
         Rotundo also said that GM "may have diluted itself having
         too many brands involved" in its '96 Atlanta Games Olympic
         sponsorship (Jean Halliday, AD AGE, 3/30 issue).
    
    

    Print | Tags: Coca-Cola, General Motors, Olympics, OPUS, US West/Qwest, USOC
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