Red Sox Make Splash With Sale Trade Sale Trade Signals Full Rebuild For White Sox A's Dave Kaval Opens His Office To Fans Warriors Drawing Big Coverage From All Over USL Rowdies Owner Campaigns To Join MLS Minnesota Teams Struggle For Attendance Giants Will Be Forced To Pay Luxury Tax Anta, Klay Thompson Negotiating Contract Extension Cubs' Average Price For Season Tickets Will Rise Red Sox Look To Avoid Luxury Tax
WARRIORS BATTLE IMAGE PROBLEMS; HIRE PUBLIC RELATIONS FIRM
Published March 31, 1998
The Warriors have hired Burson-Marsteller, "one of the world's largest public relations firms with hopes of bolstering a sagging fan base," according to Steve Brandon of the Portland OREGONIAN. Warriors legal counsel Robin Baggett called the hiring of Burson "a kind of physical examination for the organization." The company has begun a "full-scale evaluation of the Warriors, from their business and basketball operations to public relations." Burson's Josh Luke, on the Warriors: "We've been brought on board to kind of rebuild their image" (Portland OREGONIAN, 3/30).