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WARRIORS BATTLE IMAGE PROBLEMS; HIRE PUBLIC RELATIONS FIRM
Published March 31, 1998
The Warriors have hired Burson-Marsteller, "one of the world's largest public relations firms with hopes of bolstering a sagging fan base," according to Steve Brandon of the Portland OREGONIAN. Warriors legal counsel Robin Baggett called the hiring of Burson "a kind of physical examination for the organization." The company has begun a "full-scale evaluation of the Warriors, from their business and basketball operations to public relations." Burson's Josh Luke, on the Warriors: "We've been brought on board to kind of rebuild their image" (Portland OREGONIAN, 3/30).