SBD/31/Franchises

WARRIORS BATTLE IMAGE PROBLEMS; HIRE PUBLIC RELATIONS FIRM

          The Warriors have hired Burson-Marsteller, "one of the
     world's largest public relations firms with hopes of
     bolstering a sagging fan base," according to Steve Brandon
     of the Portland OREGONIAN.  Warriors legal counsel Robin
     Baggett called the hiring of Burson "a kind of physical
     examination for the organization."  The company has begun a
     "full-scale evaluation of the Warriors, from their business
     and basketball operations to public relations."  Burson's
     Josh Luke, on the Warriors: "We've been brought on board to
     kind of rebuild their image" (Portland OREGONIAN, 3/30).

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