Grassroots Approach Spurred United's MLS Expansion Packers To Don New Throwback In '15 Franchise Notes Goodell Working With Titans On Ownership Structure A's Launch Latest TV Ad Campaign Dynamo, D-League Vipers Partnering On USL Team Dodgers Spend Big On Cuban OF Olivera Titans President Insists Team Isn't For Sale Bears' McCaskey Met With McDonald Before Signing Benson Addresses Family Lawsuit
Upcoming Conferences and Events
WARRIORS BATTLE IMAGE PROBLEMS; HIRE PUBLIC RELATIONS FIRM
Published March 31, 1998
The Warriors have hired Burson-Marsteller, "one of the world's largest public relations firms with hopes of bolstering a sagging fan base," according to Steve Brandon of the Portland OREGONIAN. Warriors legal counsel Robin Baggett called the hiring of Burson "a kind of physical examination for the organization." The company has begun a "full-scale evaluation of the Warriors, from their business and basketball operations to public relations." Burson's Josh Luke, on the Warriors: "We've been brought on board to kind of rebuild their image" (Portland OREGONIAN, 3/30).