SBD/31/Facilities Venues

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  • COLANGELO TO THROW OUT FIRST PITCH AT THE BIG-BUCKS BOB

              At press time, sources said that D'Backs Managing
         General Partner Jerry Colangelo and a fan picked randomly
         from the stands will throw out the first pitch tonight for
         the D'Backs' inaugural opener (ARIZONA REPUBLIC, 3/31).
              BIG BUCKS AT THE BOB: With the construction of Bank One
         Ballpark (BOB), Colangelo "has put together the most
         lucrative marketing package in sports history," according to
         Ken Western of the ARIZONA REPUBLIC.  He is the architect of
         a multiyear, $430M advertising partnership "with some 60
         companies that are banking on the ballpark to boost their
         bottom line."  BOB was designed to showcase its sponsors
         through ways such as calling the main concourse Fox Sports
         Arizona Diamondtown.  Ellerbe Becket VP & Project Manager
         Mike Wright: "As much as anything, baseball is a game of
         dollars as it is a sport.  We tried to get as much potential
         for revenue in the building."  Such "heavy hitters" as
         America West, APS, Miller Brewing, 76/Circle K, Nissan and
         US West are spending up to $3.5M a year for the next 10-15
         years for promotional packages.  As "building partners,"
         each of these companies gets a 60-by-60-foot swinging panel
         in center field, among other signage.  Outfield wall
         advertising consists of Office Max, Fry's, Fox Sports and
         Sun Pool & Spa Products.  Other team partners, including
         PepsiCo, McDonald's and Auto Zone, are spending up to $1M in
         stadium advertising (ARIZONA REPUBLIC, 3/31).
              WHAT'S IN A NAME? FREE PARKING: KSLX-FM's morning team
         is sponsoring a promo where fans attending the D'Backs
         opener can get free parking one block from the stadium if
         their first name is the same or any derivation of BOB -- ie.
         Roberta, Bobby, Robbie, Bobette, etc (AZ REPUBLIC, 3/31).  
    
    

    Print | Tags: Arizona Diamondbacks, Facilities, McDonalds, Milwaukee Bucks, News Corp./Fox, Nissan, PepsiCo, US West/Qwest
  • DISNEY LOOKS FOR A LITTLE MAGIC WITH EDISON FIELD REOPENING

              In reopening Edison Int'l Field following Disney's
         $117M renovation of Anaheim Stadium, the Angels "would like
         nothing more than to exorcise its ghosts," according to Bill
         Shaikin of the L.A. TIMES.  Anaheim Sports President Tony
         Tavares: "Re-marketing the Angels from a public perspective
         is one of the toughest things we face.  While I think we've
         done a good job of putting a quality product on the field,
         convincing the marketplace we're for real -- overcoming 30
         years of skepticism -- is not easy."  Tavares: "It's not
         like Disney can come in and sprinkle a little pixie dust and
         wave a magic wand and, all of a sudden, 2.5 million people
         appear."  Since the team was bought in '96, the Angels have
         "been immune" to Disney's marketing "magic."  But this year, 
         Disney "is sparing no expense or expertise."  Its "stadium
         marketing blitz," valued by one source at $3M-4M, includes
         direct mail, billboards, bus signs and shelters and radio/
         TV spots in English and Spanish.  Disney also furnished a
         "Grand Slam Van" -- an advertisement on wheels, with games,
         exhibits and a ticket window.  Angels VP/Sales & Marketing
         Ken Wachter: "[I]n some ways, the ballpark will sell itself
         if we can get people in here" (L.A. TIMES, 3/31).   
    
    

    Print | Tags: LA Angels, Anaheim Sports, Facilities, Walt Disney
  • FACILITY NOTES

              MLB FACILITY NOTES: NYC Mayor Rudy Giuliani said that
         there "is no deadline" for Yankees Owner George Steinbrenner
         to make a decision on a location for a new ballpark.  He
         added that the city "would be agreeable" to a lease
         extension if the Yankees needed more time to make their
         decision (N.Y. DAILY NEWS, 3/31)....The Devil Rays have
         teamed with Tulsa-based Williams ChoiceSeat to provide
         nearly 200 ChoiceSeat units to be installed at Tropicana
         Field.  One-hundred of the units will be located in seats
         behind home plate, with others placed in the stadium's
         300,000 square foot mall-like addition known as Center Field
         Street (Williams ChoiceSeat)....The Richard E. Jacobs Group
         plans to build a 14-story, $29M Courtyard by Marriott next
         to  Jacobs Field.  The Indians and the Cavs paid $2.5M to
         Gateway for the parcel (CRAIN'S CLEVELAND, 3/23 issue).
              HOME OF THE WILD: MN state and city officials are
         "considering" a plan which would reduce the cost to the
         state of a St. Paul hockey arena for the Wild and increase
         it for the city.  Under the latest plan, St. Paul would
         cover up to $95M of the arena cost (Minneapolis STAR
         TRIBUNE, 3/31).  Meanwhile, public records show that MN's
         Human Rights Dept. "tried for a year" to get M.A. Mortenson,
         which is overseeing construction of the new arena, to make a
         "'good faith effort' to hire disadvantaged workers."
         Mortenson's President Thomas McCune has denied that the
         company "discriminated against anyone and said its failure
         to meet the city's goals for unskilled minorities and female
         workers was an anomaly (PIONEER PRESS, 3/31).
    
    
    

    Print | Tags: Cleveland Indians, Facilities, Marriott, Minnesota Wild, MLB, New York Yankees, PepsiCo, Tampa Bay Rays, YankeeNets
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