The Back Of The Book

SPORTS SPONSORMETER: WOMEN'S PRO HOOPS' BIG GROWTH POTENTIAL

3.30.1998

Sponsorship Research International USA polled 1,000 adults throughout the month of February, asking them to name the sport that they believe has the greatest growth potential. The complete results (SRi USA):

RK	WOMEN		RK	MEN
1)	Women's Pro Basketball	11%	1)	NFL	17%
2)	Soccer	8%	2)	Soccer	12%
3)	NFL	8%	2)	Women's Pro Basketball	12%
4)	NBA	7%	4)	NBA	10%
5)	Figure Skating	6%	5)	NASCAR	7%

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