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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Tennis promoter Butch Buchholz has secured $50,000 from
     Rado watches and $25,000 from Ericsson phones to sponsor the
     Orange Bowl Junior Tennis Tournament.  Buchholz is still
     seeking $10,000 each from five other sponsors, which would
     "just about cover" the investment of Rolex, which pulled out
     of the event two years ago (SUN-SENTINEL, 3/29)....During
     Venus Williams' final match at the Lipton Championships in
     FL, her father Richard "kept busy writing posters" and at one
     time plugged the event sponsor.  His first sign, while Venus
     trailed Anna Kournikova 2-5 in the first set, read, "About
     now Venus needs Lipton tea" (Newark STAR-LEDGER, 3/29).
     ....Chicago-area McDonald's restaurants have pulled the Beef
     Wennington burger, named after Bulls C Bill Wennington, off
     their menus (SUN-TIMES, 3/30)....Martina Hingis is in N.Y.
     today to announce an endorsement deal with Clairol.  She will
     begin taping a "major TV campaign" next month for the
     company's "Daily Defense" hair-care line (N.Y. POST,
     3/30)....Celtics G Kenny Anderson has a new line of athletic
     apparel called "Handles," which are T-shirts and sweatshirts
     with "different catchy phrases" (N.Y. DAILY NEWS, 3/29). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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