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FINAL FOUR MADNESS: A SERIOUS PLAYER IN THE T-SHIRT MARKET

          During the Final Four, "there may be no one working
     harder than the folks at the Pro Player Plant in Hudson, NH,"
     according to CNBC's Mike Hegedus.  Pro Player, a subsidiary
     of Fruit of the Loom, and a $3B per-year company, is one of
     the NCAA's top four licensees.  Hegedus: "Of its $250 million
     a year in revenue, Pro Player does about $20 million in total
     NCAA and college sales."  Pro Player VP/Marketing Bob Kosky
     said the NCAA Tournament represents "about" 15% of its
     college business.  The company expects to triple last year's
     tourney T-shirt sales ("The Edge," CNBC, 3/27).
          CALLING ALL STATIONS: Final Four sponsors "have used San
     Antonio to make their pitches," as GTE has "peppered" the
     city with billboards saying, "The refs make the close calls. 
     We make the long-distance ones."  Hershey put up a two-story
     banner showing the men's tournament 64-team bracket.  PepsiCo
     has dispatched four Mountain Dew Hummer vehicles to "roam"
     the city streets (DALLAS MORNING NEWS, 3/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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