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TIMES MIRROR MAGAZINES ACQUIRES INTERZINE PRODUCTIONS
Published March 3, 1998
Times Mirror Magazines (TMM) has acquired InterZine Productions, owners of THE SPORTS BUSINESS DAILY and creator and developer of sports Web sites including iGOLF, iSKI, SOL/Snowboarding Online, iBIKE, and iRACE. InterZine and TMM online products will be operated as a single interactive division and be closely aligned with Times Mirror's magazines in their respective markets. TMM publications include The Sporting News, GOLF Magazine, Ski Magazine, TransWorld Snowboarding and Verge, among others. TMM President & CEO Efrem Zimbalist III said "[i]t is not often that you can find a company like InterZine which has developed state of the art internet products which fit so strategically with our own brands." Michael Dubester, president of The Sporting News Online, will be president of the interactive division responsible for all online products and will report to Scott Kabak, TMM's Senior VP/Operations & Multimedia. Brian Henley, Founder & CEO of InterZine, will work closely with Dubester on interactive products and strategy in his new position as Executive Director of Interactive Media (Times Mirror). In Ft. Lauderdale, L.A. Lorek writes that InterZine and TMM "initially" met to discuss a possible partnership, but the acquisition "worked out better." Henley: "The Internet is ready to take off. There will be fewer players in this industry. This makes both of us stronger" (Ft. Lauderdale SUN-SENTINEL, 3/3).