SBD/3/Sports Media


          Times Mirror Magazines (TMM) has acquired InterZine
     Productions, owners of THE SPORTS BUSINESS DAILY and creator
     and developer of sports Web sites including iGOLF, iSKI,
     SOL/Snowboarding Online, iBIKE, and iRACE.  InterZine and
     TMM online products will be operated as a single interactive
     division and be closely aligned with Times Mirror's
     magazines in their respective markets.  TMM publications
     include The Sporting News, GOLF Magazine, Ski Magazine,
     TransWorld Snowboarding and Verge, among others.  TMM
     President & CEO Efrem Zimbalist III said "[i]t is not often
     that you can find a company like InterZine which has
     developed state of the art internet products which fit so
     strategically with our own brands."  Michael Dubester,
     president of The Sporting News Online, will be president of
     the interactive division responsible for all online products
     and will report to Scott Kabak, TMM's Senior VP/Operations &
     Multimedia.  Brian Henley, Founder & CEO of InterZine, will
     work closely with Dubester on interactive products and
     strategy in his new position as Executive Director of
     Interactive Media (Times Mirror).  In Ft. Lauderdale, L.A.
     Lorek writes that InterZine and TMM "initially" met to
     discuss a possible partnership, but the acquisition "worked
     out better."  Henley: "The Internet is ready to take off. 
     There will be fewer players in this industry.  This makes
     both of us stronger" (Ft. Lauderdale SUN-SENTINEL, 3/3).

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