SBD/3/Sports Media

RATINGS NEWS & NOTES: TIGER'S ROAR DRAWS VIEWERS TO CBS

          CBS's Sundays broadcast of the Nissan Open final round,
     which saw Billy Mayfair defeat Tiger Woods in a playoff,
     earned a 6.0 overnight rating, up 40% from last year (USA
     TODAY, 3/3).  CBS's 6.0 overnight topped the Sunday numbers,
     as NBC's early national Knicks-Lakers game earned a 4.8/12
     overnight, while its late regional game earned a 5.0/11. 
     Also on Sunday, ABC's broadcast of the inaugural Las Vegas
     400 earned a 4.6/14 preliminary overnight (THE DAILY).
          MORE NUMBERS: TNN's coverage of the Goodwrench Service
     Plus 400 NASCAR Winston Cup on February 22 marked the
     highest-rated NASCAR event ever on cable TV, earning a 5.6
     rating.  The telecast was also TNN's largest audience ever,
     with 3,954,000 viewers.  The race was the highest-rated
     cable program of the week ending February 22 (TNN).

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