SBD/3/Sports Media


          CASEY AT BAT: Casey Martin's return to the Nike Tour at
     the Greater Austin Open "can be seen this week only on" The
     Golf Channel, which will "train a dedicated camera" on him
     (Richard Sandomir, N.Y. TIMES, 3/3).  In Austin, 176 media
     members have applied for credentials, where the media
     trailer accommodates 32 reporters.  A tent will handle the
     overflow (Harry Blauvelt, USA TODAY, 3/3).
          NOTES: While the New Boston Garden Corp. is suing Fox
     Sports New England (FSNE), claiming they are owed "almost"
     $300,000 for FSNE's use of their broadcasting facilities in
     fall '95, FSNE GM Marc Edwards said that he "is confident
     the court will find his company doesn't owe the money"
     (Howard Manly, BOSTON GLOBE, 3/3)....HBO's "Inside The NFL"
     will return for its 22nd year next fall (HBO).  In N.Y.,
     Steve Zipay reports that HBO agreed to a four-year deal with
     the NFL at a 20-30% "increase," with the league "able to re-
     open" after two years.  The show will feature four to eight
     minutes of additional highlights, a new set and new
     animation.  Contracts with on-air talent "are being
     renegotiated, but some roles may change" (NEWSDAY, 3/3).
     ....CNN debuted a new, 30-minute soccer show called "World
     Cup Weekly" which airs on CNN/SI and CNN Int'l from now
     through the end of May.  The show airs Saturdays at 2:30pm
     ET and re-airs on Sundays at 12:30pm ET (U.S. Soccer).
     ...ESPN will televise the 1,000th NHL game in its history on
     March 8, with the Penguins-Flyers game (ESPN)....For the
     third year in a row, NY-based WFAN-AM was the USA's top-
     billing radio station, according to BIA Research.  The all-
     sports station held that spot in '96, with an estimated
     $47.7M in revenue (BROADCASTING & CABLE, 3/2). 

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