SBD/3/Sports Media

BARRY'S BIG MOVE: DILLER CONSOLIDATES USA NETWORKS MARKETING

          Barry Diller has "engineered his first major move" as
     head of USA Networks, "consolidating the programming,
     marketing and promotion of" USA, Sci-Fi Channel, Home
     Shopping Network and America's Store, the four cable
     networks in his portfolio, according to John Dempsey of
     DAILY VARIETY.  Doug Holloway, USA Network Exec VP/
     Distribution & Affiliation, said the four networks will be
     "both entertainment and transaction oriented."  Holloway
     said that USA's 100 hours of sports programming, which
     includes U.S. Open tennis and Tuesday night boxing, will be
     "natural targets for the selling of sports merchandise on
     the shopping channels."  There will also be incentives for
     cable system owners, who will collect a percentage of each
     sale "chalked up within" their coverage areas, which will
     allow them to "pocket extra revenue" from the sale of
     products on USA's shopping channels (DAILY VARIETY, 3/3).

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Media, USA Networks

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