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BARRY'S BIG MOVE: DILLER CONSOLIDATES USA NETWORKS MARKETING
Published March 3, 1998
Barry Diller has "engineered his first major move" as head of USA Networks, "consolidating the programming, marketing and promotion of" USA, Sci-Fi Channel, Home Shopping Network and America's Store, the four cable networks in his portfolio, according to John Dempsey of DAILY VARIETY. Doug Holloway, USA Network Exec VP/ Distribution & Affiliation, said the four networks will be "both entertainment and transaction oriented." Holloway said that USA's 100 hours of sports programming, which includes U.S. Open tennis and Tuesday night boxing, will be "natural targets for the selling of sports merchandise on the shopping channels." There will also be incentives for cable system owners, who will collect a percentage of each sale "chalked up within" their coverage areas, which will allow them to "pocket extra revenue" from the sale of products on USA's shopping channels (DAILY VARIETY, 3/3).