B&E SPORTS MARKETING LOOKING FOR MOTORSPORTS SPONSORS

          A new company owned by BILL FROMM, DAN FROMM and JOE
     SCIARA last month formed B&E SPORTS MARKETING.  The new
     company, "looking for ways to marry corporate sponsors to
     sports-marketing opportunities," is already working with
     Sprint on a prepaid Foncard program, and Petty Enterprises
     is using B&E for sponsorship management and marketing
     consulting.  Sciara, who worked at Western Auto, will be the
     VP/GM of the new venture.  Fromm is an ESPN Producer on
     NASCAR Winston Cup events and will continue to work at ESPN
     for the next year.  Although the "sports marketing group
     will branch into other areas, its primary focus will be on
     motor sports, primarily NASCAR" (K.C. STAR, 3/3).