SBD/3/Sports Industrialists

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              A new company owned by BILL FROMM, DAN FROMM and JOE
         SCIARA last month formed B&E SPORTS MARKETING.  The new
         company, "looking for ways to marry corporate sponsors to
         sports-marketing opportunities," is already working with
         Sprint on a prepaid Foncard program, and Petty Enterprises
         is using B&E for sponsorship management and marketing
         consulting.  Sciara, who worked at Western Auto, will be the
         VP/GM of the new venture.  Fromm is an ESPN Producer on
         NASCAR Winston Cup events and will continue to work at ESPN
         for the next year.  Although the "sports marketing group
         will branch into other areas, its primary focus will be on
         motor sports, primarily NASCAR" (K.C. STAR, 3/3). 

    Print | Tags: ESPN, NASCAR, People and Pop Culture, Sprint, Walt Disney

              BRANDWEEK's Terry Lefton reports that SI's Dir of
         International Publishing & Olympics MERRILL SQUIRES is
         leaving to become a partner in Dallas-based The Marketing
         Arm (BRANDWEEK, 3/2)....The LPGA named ERIC ALBRECHT as Dir
         of Operations for the Teaching & Club Professional Division. 
         Albrecht was with the National Kidney Foundation (LPGA). 
         ...DC-based architecture and engineering firm STAR Alliance
         has named LAURIN MCCRACKEN as its first CEO.  McCracken
         comes from HNTB where he directed the firm's national and
         int'l marketing services program (STAR Alliance).
         made the following personnel moves: Promoted VP/GM GORD ASH
         and VP/Business BOB NICHOLSON to Exec VPs, promoted HOWARD
         STARKMAN to VP/Media Relations; GEORGE HOLM to VP/Sales &
         Operations and SUSAN QUIGLEY to VP/Finance & Administration. 
         The team also named RICK AMUS as Dir of Corporate
         Publishing, PETER COSENTINO as Dir of Communications and
         GARY ANDERSON as Dir of Merchandising (SportsTicker, 3/3).

    Print | Tags: HNTB, LPGA, Sports Illustrated, People and Pop Culture, Toronto Blue Jays

              On Sunday morning outside of S.F., LATRELL SPREWELL
         "lost control of his car and caused another to flip.  There
         were no major injuries, no tickets issued.  The accident is
         under investigation" ("SportsCenter," ESPN, 3/2)....The
         world premiere of "My Giant," starring BILLY CRYSTAL and
         Wizards C GHEORGHE MURESAN, took place Friday in DC ("ET,"
         3/2)....DON KING says that MIKE TYSON has been paid "every
         penny" due to him under contracts King has negotiated, and
         that he would welcome "a full and independent audit of every
         transaction" (Mult., 3/3)....GRANT HILL will tape scenes
         this weekend for an upcoming episode of "Home Improvement"
         (DETROIT FREE PRESS, 3/3)....VENUS WILLIAMS will be a guest
         tonight on the "Tonight Show" with Jay Leno.  MARTINA HINGIS
         is Leno's guest Wednesday (ST. PETE TIMES, 3/3)....TARA
         LIPINSKI and her parents will appear live on CBS's "Public
         Eye with BRYANT GUMBEL," tonight at 9:00pm ET (Mult., 3/13).

    Print | Tags: CBS, ESPN, People and Pop Culture, Viacom, Walt Disney
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