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A new company owned by BILL FROMM, DAN FROMM and JOE SCIARA last month formed B&E SPORTS MARKETING. The new company, "looking for ways to marry corporate sponsors to sports-marketing opportunities," is already working with Sprint on a prepaid Foncard program, and Petty Enterprises is using B&E for sponsorship management and marketing consulting. Sciara, who worked at Western Auto, will be the VP/GM of the new venture. Fromm is an ESPN Producer on NASCAR Winston Cup events and will continue to work at ESPN for the next year. Although the "sports marketing group will branch into other areas, its primary focus will be on motor sports, primarily NASCAR" (K.C. STAR, 3/3).
BRANDWEEK's Terry Lefton reports that SI's Dir of International Publishing & Olympics MERRILL SQUIRES is leaving to become a partner in Dallas-based The Marketing Arm (BRANDWEEK, 3/2)....The LPGA named ERIC ALBRECHT as Dir of Operations for the Teaching & Club Professional Division. Albrecht was with the National Kidney Foundation (LPGA). ...DC-based architecture and engineering firm STAR Alliance has named LAURIN MCCRACKEN as its first CEO. McCracken comes from HNTB where he directed the firm's national and int'l marketing services program (STAR Alliance). PROMOTIONS AND APPOINTMENTS IN TORONTO: The Blue Jays made the following personnel moves: Promoted VP/GM GORD ASH and VP/Business BOB NICHOLSON to Exec VPs, promoted HOWARD STARKMAN to VP/Media Relations; GEORGE HOLM to VP/Sales & Operations and SUSAN QUIGLEY to VP/Finance & Administration. The team also named RICK AMUS as Dir of Corporate Publishing, PETER COSENTINO as Dir of Communications and GARY ANDERSON as Dir of Merchandising (SportsTicker, 3/3).
On Sunday morning outside of S.F., LATRELL SPREWELL "lost control of his car and caused another to flip. There were no major injuries, no tickets issued. The accident is under investigation" ("SportsCenter," ESPN, 3/2)....The world premiere of "My Giant," starring BILLY CRYSTAL and Wizards C GHEORGHE MURESAN, took place Friday in DC ("ET," 3/2)....DON KING says that MIKE TYSON has been paid "every penny" due to him under contracts King has negotiated, and that he would welcome "a full and independent audit of every transaction" (Mult., 3/3)....GRANT HILL will tape scenes this weekend for an upcoming episode of "Home Improvement" (DETROIT FREE PRESS, 3/3)....VENUS WILLIAMS will be a guest tonight on the "Tonight Show" with Jay Leno. MARTINA HINGIS is Leno's guest Wednesday (ST. PETE TIMES, 3/3)....TARA LIPINSKI and her parents will appear live on CBS's "Public Eye with BRYANT GUMBEL," tonight at 9:00pm ET (Mult., 3/13).