SBD/3/Sponsorships Advertising Marketing


          NAMES: adidas, as part of its "aggressive marketing
     strategy in the Indian market," has signed South Asia's
     leading cricketer, Sachin Tendulkar, to a six-year contract. 
     The company also signed India's Mahesh Bhupathi and Leander
     Paes, the world's No. 3 men's doubles tennis team to an
     endorsement deal (AD AGE, 3/3)....Cardinals QB Jake Plummer
     hired NJ-based Integrated Sports Int'l to handle his
     marketing and business endeavors (ISI)....Jets WR Wayne
     Chrebet has signed with Sports Specialties to endorse its
     line of NFL Pro Line headgear for the '98-'99 season (Sports
     Specialties)....Amanda Coetzer will switch from Prince's
     Thunder 750 racket to the new ThunderLite Longbody (Prince).
          NOTES: Conde Nast Sports for Women said its April issue
     will close with 117 ad pages, making it the largest issue
     since the magazine's launch in October of '97.  The issue
     will feature 12 new advertisers: Citizen Watch, Claritin,
     Clorox, Gerber Blades, GNC, Marin, Monistat, Re-Nu Multi-
     Plus, REI, Rollerblades, Salomon and Shimano (Conde Nast).
     ...ADWEEK's "Magazine Review" reports that a 4-color full-
     page ad in ESPN Magazine runs for $21,700 (ADWEEK, 3/2).
     ...Talks "are underway" between NASCAR and Anheuser-Busch
     concerning the NASCAR Busch Grand National Series to get A-B
     "more involved," with a possible name change to the series. 
     The move "is reportedly to give the series a brand sponsor
     with a much larger advertising budget" (NSSN, 2/25 issue).
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