ND-UT Put College Football On Sunday Night ABC ESPN's McEnroe Halts Working With Raonic Harbaugh Is Critical On Number Of Preseason Games Could College Success Lead To NFL In Australia? Colts Announcers Make Several Missteps NFL Cites Lack Of Cooperation In Brown Case Adelson Willing To Spend $650M On Vegas Stadium NFL Forms New Chairmen's Committee Liberty Mutual Sponsoring NASCAR Spotters Atallah Brushes Off Norman's NFLPA Criticism
SBD/3/Sponsorships Advertising Marketing
Published March 3, 1998
NAMES: adidas, as part of its "aggressive marketing strategy in the Indian market," has signed South Asia's leading cricketer, Sachin Tendulkar, to a six-year contract. The company also signed India's Mahesh Bhupathi and Leander Paes, the world's No. 3 men's doubles tennis team to an endorsement deal (AD AGE, 3/3)....Cardinals QB Jake Plummer hired NJ-based Integrated Sports Int'l to handle his marketing and business endeavors (ISI)....Jets WR Wayne Chrebet has signed with Sports Specialties to endorse its line of NFL Pro Line headgear for the '98-'99 season (Sports Specialties)....Amanda Coetzer will switch from Prince's Thunder 750 racket to the new ThunderLite Longbody (Prince). NOTES: Conde Nast Sports for Women said its April issue will close with 117 ad pages, making it the largest issue since the magazine's launch in October of '97. The issue will feature 12 new advertisers: Citizen Watch, Claritin, Clorox, Gerber Blades, GNC, Marin, Monistat, Re-Nu Multi- Plus, REI, Rollerblades, Salomon and Shimano (Conde Nast). ...ADWEEK's "Magazine Review" reports that a 4-color full- page ad in ESPN Magazine runs for $21,700 (ADWEEK, 3/2). ...Talks "are underway" between NASCAR and Anheuser-Busch concerning the NASCAR Busch Grand National Series to get A-B "more involved," with a possible name change to the series. The move "is reportedly to give the series a brand sponsor with a much larger advertising budget" (NSSN, 2/25 issue).