Bowlen Resigning Control Of Broncos Bank Of America Stadium Expands Hosting Options ESPN Airing Special On Seahawks Training Camp Manziel Tops NFLPI's List Of Player Sales For Q1 Bengals Owner Taking Back Seat In Running Team NFL Reportedly Interested In Using Ref-Cams CFL Could Expand ESPN Deal In U.S. NFL Jets Nix Paper Tix, Introduce Rewards Chip Ganassi Drivers Star In Spot For Cottonelle John Harbaugh Uncertain On Rice Discipline
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SBD/3/Sponsorships Advertising Marketing
Published March 3, 1998
NAMES: adidas, as part of its "aggressive marketing strategy in the Indian market," has signed South Asia's leading cricketer, Sachin Tendulkar, to a six-year contract. The company also signed India's Mahesh Bhupathi and Leander Paes, the world's No. 3 men's doubles tennis team to an endorsement deal (AD AGE, 3/3)....Cardinals QB Jake Plummer hired NJ-based Integrated Sports Int'l to handle his marketing and business endeavors (ISI)....Jets WR Wayne Chrebet has signed with Sports Specialties to endorse its line of NFL Pro Line headgear for the '98-'99 season (Sports Specialties)....Amanda Coetzer will switch from Prince's Thunder 750 racket to the new ThunderLite Longbody (Prince). NOTES: Conde Nast Sports for Women said its April issue will close with 117 ad pages, making it the largest issue since the magazine's launch in October of '97. The issue will feature 12 new advertisers: Citizen Watch, Claritin, Clorox, Gerber Blades, GNC, Marin, Monistat, Re-Nu Multi- Plus, REI, Rollerblades, Salomon and Shimano (Conde Nast). ...ADWEEK's "Magazine Review" reports that a 4-color full- page ad in ESPN Magazine runs for $21,700 (ADWEEK, 3/2). ...Talks "are underway" between NASCAR and Anheuser-Busch concerning the NASCAR Busch Grand National Series to get A-B "more involved," with a possible name change to the series. The move "is reportedly to give the series a brand sponsor with a much larger advertising budget" (NSSN, 2/25 issue).