ESPN Unveils New Details On SEC Network ESPN's Jed Drake Talks World Cup Prep Winston News Bumps Ferrell Off "SportsCenter" App Review: ESPN SportsCenter For iPhone LPGA's Whan Interested In Season-Long Competition NSCS Ratings Flat For '13, Viewership Up Some ESPN Ombudsman Looks At Sourcing Dispute ESPN Launches SportsCenter App Mike Whan Bullish On '14 LPGA Season FiveThirtyEight.com Names Editorial Staff
SBD/3/Sponsorships Advertising Marketing
COMING OUT OF ITS SHELL TO SUPPORT THE LPGA
Published March 3, 1998
Shell Oil Co. has become the official gasoline of the LPGA. Shell will also be an exclusive advertiser for the '98 Mercury LPGA Series on ESPN and ESPN2. As part of the deal, Shell will have the option to extend the terms of the agreement for another two years and will be able to use the LPGA logo in its advertising and marketing efforts (Shell).