LPGA's ANA Inspiration Slowly Rebranding ESPN To Integrate Outbrain Content Online Radio Show Delayed Due To Skipper Impersonator Webber, Hill Ready To Make Tourney Debuts ESPN, ABC Add "PBC" Franchise Simmons: Grantland At "Crucial Point" Sources: Redskins Nixed New DC Morning Show CBS' Selection Show Overnight Down Big Ten TV Negotiations Heating Up Tribeca/ESPN Sports Film Lineup Set
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
COMING OUT OF ITS SHELL TO SUPPORT THE LPGA
Published March 3, 1998
Shell Oil Co. has become the official gasoline of the LPGA. Shell will also be an exclusive advertiser for the '98 Mercury LPGA Series on ESPN and ESPN2. As part of the deal, Shell will have the option to extend the terms of the agreement for another two years and will be able to use the LPGA logo in its advertising and marketing efforts (Shell).