BRANDWEEK NEWS & NOTES: ALL SPORT SIGNS A SMASHING DEAL

          PepsiCo's All Sport brand signed on as the first
     presenting sponsor of The Cartoon Network's Smash Tennis
     youth initiative.  The "high six-figure" deal includes All
     Sport's first media buy on the net, along with sampling
     rights, event signage and tractor trailer signage carrying
     the equipment on the 18-city tour (BRANDWEEK, 3/2 issue).
          NOTES: BRANDWEEK's Terry Lefton reports that Service
     Merchandise has signed Chris Evert and her mother as
     "spokesmoms" for its Mother's Day promo.  Both will appear
     on the cover and inside "glossy" inserts in 22 million
     newspapers, along with 7 million in-store flyers....Sports
     Illustrated has extended its worldwide TOP Olympic
     sponsorship for eight years through the 2006 Athens Games. 
     SI has been a TOP sponsor since '80....Reebok signed Hawks G
     Steve Smith for three years "at about" $1M.  Smith, repped
     by Dallas-based The Marketing Arm, is "also cutting spots"
     for BellSouth (Terry Lefton, BRANDWEEK, 3/2 issue).