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BRANDWEEK NEWS & NOTES: ALL SPORT SIGNS A SMASHING DEAL
Published March 3, 1998
PepsiCo's All Sport brand signed on as the first presenting sponsor of The Cartoon Network's Smash Tennis youth initiative. The "high six-figure" deal includes All Sport's first media buy on the net, along with sampling rights, event signage and tractor trailer signage carrying the equipment on the 18-city tour (BRANDWEEK, 3/2 issue). NOTES: BRANDWEEK's Terry Lefton reports that Service Merchandise has signed Chris Evert and her mother as "spokesmoms" for its Mother's Day promo. Both will appear on the cover and inside "glossy" inserts in 22 million newspapers, along with 7 million in-store flyers....Sports Illustrated has extended its worldwide TOP Olympic sponsorship for eight years through the 2006 Athens Games. SI has been a TOP sponsor since '80....Reebok signed Hawks G Steve Smith for three years "at about" $1M. Smith, repped by Dallas-based The Marketing Arm, is "also cutting spots" for BellSouth (Terry Lefton, BRANDWEEK, 3/2 issue).