Reebok Sees UFC Deal As Portal Into Tough Fitness Biz SI Names Bumgarner Sportsman Of The Year Source: UFC's Reebok Deal Worth $70M Pepsi Signs Irving For More "Uncle Drew" Episodes Pepsi, NFL Promoting Heavily Through Digital Lions' Stafford In New Pepsi Promo Hawks Try To Win Back Fanbase At Opener Hawks' Koonin Expects Different Crowd For Opener Progress Slow On Hawks Sale T.I. Agrees To Help Hawks Move On
SBD/3/Sponsorships Advertising Marketing
BRANDWEEK NEWS & NOTES: ALL SPORT SIGNS A SMASHING DEAL
Published March 3, 1998
PepsiCo's All Sport brand signed on as the first presenting sponsor of The Cartoon Network's Smash Tennis youth initiative. The "high six-figure" deal includes All Sport's first media buy on the net, along with sampling rights, event signage and tractor trailer signage carrying the equipment on the 18-city tour (BRANDWEEK, 3/2 issue). NOTES: BRANDWEEK's Terry Lefton reports that Service Merchandise has signed Chris Evert and her mother as "spokesmoms" for its Mother's Day promo. Both will appear on the cover and inside "glossy" inserts in 22 million newspapers, along with 7 million in-store flyers....Sports Illustrated has extended its worldwide TOP Olympic sponsorship for eight years through the 2006 Athens Games. SI has been a TOP sponsor since '80....Reebok signed Hawks G Steve Smith for three years "at about" $1M. Smith, repped by Dallas-based The Marketing Arm, is "also cutting spots" for BellSouth (Terry Lefton, BRANDWEEK, 3/2 issue).