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NIKE & ME: MICHAEL MOORE'S "THE BIG ONE" SET FOR LAUNCH
Published March 3, 1998
Filmmaker Michael Moore's documentary "The Big One," which features a segment on Nike, debuts this April, and Moore claims that Nike Dir of Communications Lee Weinstein "invited him to breakfast and asked, 'What would we have to do to remove a couple of scenes from the movie?,'" according to Jeff Gordinier of ENTERTAINMENT WEEKLY. Moore: "I didn't know what he meant. Is he offering me money? Or, like free shoes for life? I just stopped him and said, 'There's nothing you can do to remove those scenes.'" Nike spokesperson Vada Manager "confirms" that Weinstein met with Moore but says that the story "is just untrue." Manager: "It was actually Moore himself who offered to change the ending if Nike built a shoe factory in Flint [MI]." Moore said that Miramax, producers of "The Big One," and Nike had discussions on a possible cross-promo for the studio's upcoming film, "The Mighty," but negotiations "crumbled." Moore: "It is believed by some people at Miramax that (it's) retaliation for their distributing The Big One" (EW, 3/6).