MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl
EVENT & ATTRACTION NOTES
Published March 3, 1998
Doral-Ryder Open tournament officials "have not capped ticket sales, but they're considering it," due to the participation of Tiger Woods, according to Randall Mell of the Ft. Lauderdale SUN-SENTINEL. The event was expected to attract more than 100,000 fans for the week without Woods, but his presence has "driven up attendance by as much as 40,000 at other events." The GTE Byron Nelson Classic and the MasterCard Colonial both closed their gates with sellouts when Woods played last summer (SUN-SENTINEL, 3/3). ...The Visitors Bureau of Greater Kansas City is expecting 27,000 fans -- about 70% from out of town -- at this week's Big 12 men's and women's basketball tournaments. Execs expect the combined spending to top $18M (K.C. STAR, 3/3).