SBD/27/Sports Media

RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

          The following lists ratings from last weekend's network
     sports events.  All times are EST.  The numbers are from the
     networks (THE DAILY). 

EVENT DATE NET TIME RAT/SHR
NCAA Division II Championship
3/21
CBS
12:30-3:00pm
2.5/8
NCAA Men's Tournament: AZ/Utah
3/21
CBS
3:30-6:00pm
6.4/17
NCAA Men's Tournament: UNC/Uconn
3/21
CBS
6:00-8:00pm
8.15/19
"NHL on Fox": regional games
3/21
FOX
3:00-6:00pm
1.5/5
Senior PGA Tour: Legends
3/21
ABC
2:00-4:30pm
1.2/4
IRL: Phoenix 200 Qualifying
3/21
ABC
5:30-6:00pm
1.3/3
Senior PGA Tour: Legends
3/22
ABC
2:00-4:00pm
1.3/3
IRL: Phoenix 200
3/22
ABC
4:00-6:00pm
1.9/4
NCAA Men's Tournament: Stan/RI
3/22
CBS
2:30-5:00pm
6.9/18
NCAA Men's Tournament: Duke/UK
3/22
CBS
5:00-7:30pm
11.5/24
"NBA on NBC": ATL-DET or UTAH-NY
3/22
NBC
12:30-3:40pm
3.4/9
PGA Tour: Bay Hill Invitational
3/21
NBC
3:00-6:00pm
2.5/7
PGA Tour: Bay Hill Invitational
3/22
NBC
3:40-6:00pm
3.7/9

RATINGS NOTES: In N.Y., Richard Huff reports that combined ratings for cable programming were up 14% for the first quarter of '98, and for the traditional season that began in September, cable is up 13% compared to the previous year. Conversely, during the first quarter, NBC, ABC, CBS and Fox's ratings were down 3%. For the season the Big Four are off 4% (N.Y. DAILY NEWS, 3/27)....In Miami, in the past two weeks, NHL Panthers games against the Oilers and Blackhawks on SportsChannel "generated awful 0.3 ratings." The 0.3 ranked among SportsChannel's lowest ratings for game coverage in March. The Panthers are averaging a 0.8 for the season on SportsChannel (MIAMI HERALD, 3/27)....NBC is averaging a 5.1/13 for its NBA coverage this season, up 2% through the same point last year (THE DAILY).
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