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SBD/27/Sponsorships Advertising Marketing
Published March 27, 1998
Prudential renewed its sponsorship of the "NBA on NBC," with a new four-year deal, and will continue to sponsor the "Prudential Halftime Report" (Prudential). The deal is estimated at "about" $80M (WALL STREET JOURNAL, 3/27).... Univ. of Texas senior Brad Elder is the "hottest property" among golf management companies right now, according to a report in GOLF WORLD. Elder is "coveted" by both Pros Inc. and Players Group, but Players "may have the inside track" as client Fred Couples "has become one of Elder's mentors" (GOLF WORLD, 3/27).... First USA will issue and market credit cards to the D'backs, Rockies, Dodgers and Twins, who will join the Marlins, A's, Phillies, Mariners and Devil Rays on First USA's MLB roster (First USA)....Airtouch Cellular will sponsor turnstile advertising at The Palace (Entry Media)....Star Bank will become a presenting sponsor of the Medic Drug Grand Prix of Cleveland (IMG Motorsports).