Chicago Mayor Rejects Cubs' Renovation Requests SportsNet LA Impasse Carries On NBA Kings Add Vlade Divac To Front Office Indians Sell Out 23rd Straight Home Opener Drew Sheinman Joining IMG Licensing Braves Borrowed $100M In '14 For New Ballpark MLB, Union Mull Spring Training Games In Cuba Albert's Hire May Be Winner For NBC Some Wrigley Bleachers Won't Be Ready For Opener Manfred: No Suspensions For Pace Violations
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SBD/27/Sponsorships Advertising Marketing
Published March 27, 1998
Prudential renewed its sponsorship of the "NBA on NBC," with a new four-year deal, and will continue to sponsor the "Prudential Halftime Report" (Prudential). The deal is estimated at "about" $80M (WALL STREET JOURNAL, 3/27).... Univ. of Texas senior Brad Elder is the "hottest property" among golf management companies right now, according to a report in GOLF WORLD. Elder is "coveted" by both Pros Inc. and Players Group, but Players "may have the inside track" as client Fred Couples "has become one of Elder's mentors" (GOLF WORLD, 3/27).... First USA will issue and market credit cards to the D'backs, Rockies, Dodgers and Twins, who will join the Marlins, A's, Phillies, Mariners and Devil Rays on First USA's MLB roster (First USA)....Airtouch Cellular will sponsor turnstile advertising at The Palace (Entry Media)....Star Bank will become a presenting sponsor of the Medic Drug Grand Prix of Cleveland (IMG Motorsports).