Cardinals QB Jake Plummer "could be coming soon" to
TVs, radios and billboards in AZ, according to Kent Somers
of the ARIZONA REPUBLIC. ISI Exec VP Steve Rosner said that
the plan for Plummer, who recently signed with the NJ-based
company, is to "represent two to three local companies this
year and then perhaps expand to national markets." Somers
writes that Plummer has already "reaped benefits" from a
solid rookie season, during which he met incentive clauses
with Nike and Logo Athletic. In addition, the NFL
Quarterback Club "has invited Plummer to join." Marketers
estimate that Plummer "can expect to make" $150,000-$200,000
from deals already in place, and another $50,000-$100,000 in
new local deals. Somers notes "obstacles" in Plummer's
marketing process, including the Cardinals' reputation as
"one of the league's worst franchises," and to Plummer's
involvement in a Tempe nightclub incident last year as
things that might "tarnish" his image. However, local
marketers "don't think" those problems will affect his
marketability, and Somers writes that Plummer may have "more
marketing potential than any other Cardinal has had since
the team moved to Arizona" in '89 (ARIZONA REPUBLIC, 3/27).
