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"THE BIG ONE" HITS OR: NIKE CITES "INTELLECTUAL DISHONESTY"

          Michael Moore unveiled the film Nike "didn't want the
     world to see" Wednesday night in Portland, OR, as a "packed
     house" watched the premiere of "The Big One," according to
     Jeff Manning of the Portland OREGONIAN.  Manning wrote that
     the movie "travels a familiar but entertaining populist
     path," and that its "climactic" scene shows a "surprisingly
     chummy meeting" between Moore and Nike CEO Phil Knight last
     August.  During the meeting, Moore "admonishes" Knight for
     taking most of Nike's manufacturing overseas, and asks him
     to build a factory in Flint, MI.  However, Manning writes
     that the "tone" of the meeting "is always somewhat genial." 
     Moore, to Knight in the film: "I honestly think you're the
     good guy.  You're not General Motors."  After the film's
     premiere, Moore unveiled his "Just Build It" campaign,
     asking viewers to write to Nike and ask it to build a
     factory in Flint (Portland OREGONIAN, 3/26).
          NIKE'S RESPONSE: Nike issued a statement concerning the
     film: "In the interest of feeding the viewer what he thinks
     is funny, Moore leaves out the facts, even facts he
     acknowledged when he spoke with Phil Knight."  On Wednesday,
     Nike Senior Manager/Communications Vada Manager
     "acknowledged" that Nike "did want the film changed," and
     asked Moore "to add that Nike has voluntarily instituted a
     minimum working age of 16" at its Asian factories.  Manager
     said that Moore "offered to change the film" if Nike would
     build the Flint factory, and added that the director's
     unwillingness to add the requested information "speaks to
     the intellectual dishonesty of the film" (OREGONIAN, 3/26). 
          GLOBAL NOTES: ESPN will examine labor practices in the
     sneaker industry in an "Outside The Lines" special titled
     "Made In Vietnam: The American Sneaker Controversy" airing
     April 2 at 7:30pm ET.  The show will include a report on
     manufacturing policies of U.S. sneaker companies, and a look
     inside Nike and Reebok factories in Saigon (ESPN)....The
     global workplace standards of multinational corporations,
     including Nike and Reebok, are examined by Philip Rozenzweig
     in today's FINANCIAL TIMES.  Rosenzweig: "Instead of
     reducing the debate to 'good' versus 'bad,' it is more
     useful to examine how some leading multinationals address
     this important issue" (FINANCIAL TIMES, 3/27).

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ESPN, General Motors, Nike, Reebok, Walt Disney

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