Menu
Sponsorships Advertising Marketing

NEW BRITISH AD CAMPAIGN LOOKS TO COUNTER HOOLIGAN RIFF-RAFF

          The British government has launched a new TV ad
     campaign as part of a strategy to prevent "hooligans [from]
     disrupting this summer's World Cup," according to Jimmy
     Burns of the FINANCIAL TIMES.  The ad, which will be shown
     "regularly" on British TV between now and May, depicts a man
     celebrating "acquiring a ticket," then being "refused entry"
     at the World Cup because "his name does not match that on
     the ticket."  The government fears that many British fans
     will travel to France in the hopes of getting a "black
     market ticket," and their presence will make policing "more
     difficult."  However, Burns writes that French police "have
     already said they will not" be able to check the identities
     of all ticketholders, and that tickets sold to fans in
     France will be "the only ones with holders' names on" them 
     (Jimmy Burns, FINANCIAL TIMES, 3/26).
          

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/03/26/Sponsorships-Advertising-Marketing/NEW-BRITISH-AD-CAMPAIGN-LOOKS-TO-COUNTER-HOOLIGAN-RIFF-RAFF.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/03/26/Sponsorships-Advertising-Marketing/NEW-BRITISH-AD-CAMPAIGN-LOOKS-TO-COUNTER-HOOLIGAN-RIFF-RAFF.aspx

CLOSE