THE DAILY AND FOX SPORTS/TMG POLL VIEWERS ON WOMEN'S SPORTS

          Over three quarters of men surveyed in THE SPORTS
     BUSINESS DAILY and the Fox Sports/TMG Poll said that they
     have watched women's sports on TV in the past year.  The
     survey of 1,133 U.S. and Canadian residents, ages 12+, was
     taken in February.  THE DAILY and Fox Sports/TMG Poll then
     asked the 72.2% (818) of the total sample who said they had
     watched a women's sport on TV in the past year to describe
     their viewing habits.  Likewise, THE DAILY and Fox Sports/TMG
     Poll asked the 27% (306) of the entire sample why they hadn't
     watched a women's sports event in the past year.  Complete
     results follow (THE DAILY):
          
     

  
 
    
 
      
HAVE 
        YOU WATCHED A WOMEN'S SPORT 

        ON TV IN THE PAST YEAR?

          
    
  
  
 
    

    
 
      
TOTAL
    
    
 
      
MALE
    
    
 
      
FEMALE
    
  
  
 
    
YES
    
 
      
72.2%
    
    
 
      
75.2%
    
    
 
      
69.5%
    
  
  
 
    
NO
    
 
      
27.0%
    
    
 
      
24.2%
    
    
 
      
29.5%
    
  
  
 
    
NO 
      ANSWER
    
 
      
0.8%
    
    
 
      
0.6%
    
    
 
      
1.0%
    
  
  
 
    
  
  
  
 
    
 
      
WHICH 
        BEST DESCRIBES WHY YOU WATCH

        WOMEN'S SPORTS ON TV?

          
    
  
  
 
    
 
      

    
    
 
      
TOTAL
    
    
 
      
MALE
    
    
 
      
FEMALE
    
  
  
 
    
CURIOSITY
    
 
      
41.4%
    
    
 
      
51.1%
    
    
 
      
32.1%
    
  
  
 
    
WOMEN'S 
      SPORTS FAN
    
 
      
21.1%
    
    
 
      
13.5%
    
    
 
      
28.5%
    
  
  
 
    
WOMEN 
      BETTER ROLE MODELS
    
 
      
12.1%
    
    
 
      
9.7%
    
    
 
      
14.4%
    
  
  
 
    
WOMEN 
      MAKES LESS MONEY
    
 
      
4.4%
    
    
 
      
4.2%
    
    
 
      
4.6%
    
  
  
 
    
TV 
      COVERAGE IS BETTER
    
 
      
3.5%
    
    
 
      
3.2%
    
    
 
      
3.8%
    
  
  
 
    
OTHER
    
 
      
10.4%
    
    
 
      
14.2%
    
    
 
      
6.7%
    
  
  
 
    
NO 
      ANSWER
    
 
      
7.1%
    
    
 
      
4.1%
    
    
 
      
9.9%
    
  
  
 
    
 
  
  
 
    
 
      
WHICH 
        BEST DESCRIBES WHY YOU DO NOT WATCH

        WOMEN'S SPORTS ON TV?

          
    
  
  
 
    
 
      

    
    
 
      
TOTAL
    
    
 
      
MALE
    
    
 
      
FEMALE
    
  
  
 
    
BORING
    
 
      
25.8%
    
    
 
      
25.6%
    
    
 
      
26.0%
    
  
  
 
    
QUALITY 
      OF COMPETITION
    
 
      
13.7%
    
    
 
      
20.9%
    
    
 
      
8.5%
    
  
  
 
    
NOT 
      ENOUGH SPORTS OPTIONS ON TV
    
 
      
12.7%
    
    
 
      
6.2%
    
    
 
      
17.5%
    
  
  
 
    
DON'T 
      LIKE SPORTS WOMEN PLAY
    
 
      
12.4%
    
    
 
      
10.1%
    
    
 
      
14.1%
    
  
  
 
    
OTHER
    
 
      
19.9%
    
    
 
      
17.8%
    
    
 
      
21.5%
    
  
  
 
    
NO 
      ANSWER
    
 
      
15.4%
    
    
 
      
19.4%
    
    
 
      
12.4%
    
  
  
 
    
 
  
  
 
    
 
      
WHICH 
        BEST DESCRIBES THE AMOUNT OF

        WOMEN'S SPORTS ON TV?

          
    
  
  
 
    
 
      

    
    
 
      
TOTAL
    
    
 
      
MALE
    
    
 
      
FEMALE
    
  
  
 
    
TOO 
      MUCH
    
 
      
4.6%
    
    
 
      
5.4%
    
    
 
      
3.8%
    
  
  
 
    
JUST 
      ENOUGH
    
 
      
35.7%
    
    
 
      
44.3%
    
    
 
      
28.2%
    
  
  
 
    
NOT 
      ENOUGH
    
 
      
48.5%
    
    
 
      
38.6%
    
    
 
      
57.3%
    
  
  
 
    
NO 
      ANSWER
    
 
      
11.2%
    
    
 
      
11.7%
    
    
 
      
10.7%
    
  
  

    
 
  
  
 
    
 
      
IS 
        IT MORE IMPORTANT FOR WOMEN'S LEAGUES

        TO APPEAL TO FEMALE FANS, MALE FANS OR BOTH?

          
    
  
  
 
    
 
      

    
    
 
      
TOTAL
    
    
 
      
MALE
    
    
 
      
FEMALE
    
  
  
 
    
MALE 
      FANS
    
 
      
2.7%
    
    
 
      
3.4%
    
    
 
      
2.2%
    
  
  
 
    
FEMALE 
      FANS
    
 
      
6.7%
    
    
 
      
7.5%
    
    
 
      
6.0%
    
  
  
 
    
BOTH
    
 
      
84.9%
    
    
 
      
84.2%
    
    
 
      
85.5%
    
  
  
 
    
NO 
      ANSWER
    
 
      
5.6%
    
    
 
      
4.9%
    
    
 
      
6.4%