SBD/25/The Back Of The Book

THE DAILY AND FOX SPORTS/TMG POLL VIEWERS ON WOMEN'S SPORTS

          Over three quarters of men surveyed in THE SPORTS
     BUSINESS DAILY and the Fox Sports/TMG Poll said that they
     have watched women's sports on TV in the past year.  The
     survey of 1,133 U.S. and Canadian residents, ages 12+, was
     taken in February.  THE DAILY and Fox Sports/TMG Poll then
     asked the 72.2% (818) of the total sample who said they had
     watched a women's sport on TV in the past year to describe
     their viewing habits.  Likewise, THE DAILY and Fox Sports/TMG
     Poll asked the 27% (306) of the entire sample why they hadn't
     watched a women's sports event in the past year.  Complete
     results follow (THE DAILY):
          
     
HAVE YOU WATCHED A WOMEN'S SPORT
ON TV IN THE PAST YEAR?
 
TOTAL
MALE
FEMALE
YES
72.2%
75.2%
69.5%
NO
27.0%
24.2%
29.5%
NO ANSWER
0.8%
0.6%
1.0%
 
WHICH BEST DESCRIBES WHY YOU WATCH
WOMEN'S SPORTS ON TV?
 
TOTAL
MALE
FEMALE
CURIOSITY
41.4%
51.1%
32.1%
WOMEN'S SPORTS FAN
21.1%
13.5%
28.5%
WOMEN BETTER ROLE MODELS
12.1%
9.7%
14.4%
WOMEN MAKES LESS MONEY
4.4%
4.2%
4.6%
TV COVERAGE IS BETTER
3.5%
3.2%
3.8%
OTHER
10.4%
14.2%
6.7%
NO ANSWER
7.1%
4.1%
9.9%
 
WHICH BEST DESCRIBES WHY YOU DO NOT WATCH
WOMEN'S SPORTS ON TV?
 
TOTAL
MALE
FEMALE
BORING
25.8%
25.6%
26.0%
QUALITY OF COMPETITION
13.7%
20.9%
8.5%
NOT ENOUGH SPORTS OPTIONS ON TV
12.7%
6.2%
17.5%
DON'T LIKE SPORTS WOMEN PLAY
12.4%
10.1%
14.1%
OTHER
19.9%
17.8%
21.5%
NO ANSWER
15.4%
19.4%
12.4%
 
WHICH BEST DESCRIBES THE AMOUNT OF
WOMEN'S SPORTS ON TV?
 
TOTAL
MALE
FEMALE
TOO MUCH
4.6%
5.4%
3.8%
JUST ENOUGH
35.7%
44.3%
28.2%
NOT ENOUGH
48.5%
38.6%
57.3%
NO ANSWER
11.2%
11.7%
10.7%
 
IS IT MORE IMPORTANT FOR WOMEN'S LEAGUES
TO APPEAL TO FEMALE FANS, MALE FANS OR BOTH?
 
TOTAL
MALE
FEMALE
MALE FANS
2.7%
3.4%
2.2%
FEMALE FANS
6.7%
7.5%
6.0%
BOTH
84.9%
84.2%
85.5%
NO ANSWER
5.6%
4.9%
6.4%

 

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