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  • THE DAILY AND FOX SPORTS/TMG POLL VIEWERS ON WOMEN'S SPORTS

              Over three quarters of men surveyed in THE SPORTS
         BUSINESS DAILY and the Fox Sports/TMG Poll said that they
         have watched women's sports on TV in the past year.  The
         survey of 1,133 U.S. and Canadian residents, ages 12+, was
         taken in February.  THE DAILY and Fox Sports/TMG Poll then
         asked the 72.2% (818) of the total sample who said they had
         watched a women's sport on TV in the past year to describe
         their viewing habits.  Likewise, THE DAILY and Fox Sports/TMG
         Poll asked the 27% (306) of the entire sample why they hadn't
         watched a women's sports event in the past year.  Complete
         results follow (THE DAILY):
              
         
    
    HAVE YOU WATCHED A WOMEN'S SPORT
    ON TV IN THE PAST YEAR?
     
    TOTAL
    MALE
    FEMALE
    YES
    72.2%
    75.2%
    69.5%
    NO
    27.0%
    24.2%
    29.5%
    NO ANSWER
    0.8%
    0.6%
    1.0%
     
    WHICH BEST DESCRIBES WHY YOU WATCH
    WOMEN'S SPORTS ON TV?
     
    TOTAL
    MALE
    FEMALE
    CURIOSITY
    41.4%
    51.1%
    32.1%
    WOMEN'S SPORTS FAN
    21.1%
    13.5%
    28.5%
    WOMEN BETTER ROLE MODELS
    12.1%
    9.7%
    14.4%
    WOMEN MAKES LESS MONEY
    4.4%
    4.2%
    4.6%
    TV COVERAGE IS BETTER
    3.5%
    3.2%
    3.8%
    OTHER
    10.4%
    14.2%
    6.7%
    NO ANSWER
    7.1%
    4.1%
    9.9%
     
    WHICH BEST DESCRIBES WHY YOU DO NOT WATCH
    WOMEN'S SPORTS ON TV?
     
    TOTAL
    MALE
    FEMALE
    BORING
    25.8%
    25.6%
    26.0%
    QUALITY OF COMPETITION
    13.7%
    20.9%
    8.5%
    NOT ENOUGH SPORTS OPTIONS ON TV
    12.7%
    6.2%
    17.5%
    DON'T LIKE SPORTS WOMEN PLAY
    12.4%
    10.1%
    14.1%
    OTHER
    19.9%
    17.8%
    21.5%
    NO ANSWER
    15.4%
    19.4%
    12.4%
     
    WHICH BEST DESCRIBES THE AMOUNT OF
    WOMEN'S SPORTS ON TV?
     
    TOTAL
    MALE
    FEMALE
    TOO MUCH
    4.6%
    5.4%
    3.8%
    JUST ENOUGH
    35.7%
    44.3%
    28.2%
    NOT ENOUGH
    48.5%
    38.6%
    57.3%
    NO ANSWER
    11.2%
    11.7%
    10.7%
     
    IS IT MORE IMPORTANT FOR WOMEN'S LEAGUES
    TO APPEAL TO FEMALE FANS, MALE FANS OR BOTH?
     
    TOTAL
    MALE
    FEMALE
    MALE FANS
    2.7%
    3.4%
    2.2%
    FEMALE FANS
    6.7%
    7.5%
    6.0%
    BOTH
    84.9%
    84.2%
    85.5%
    NO ANSWER
    5.6%
    4.9%
    6.4%

     

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