LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports
Published March 25, 1998
TV: Fox's Monday night boxing card got a 4.3/6 national rating, while the Academy Awards broadcast on ABC averaged a 34.9/55 (John Carmody, WASHINGTON POST, 3/25)....Fox VP/Media Relations Lou D'Ermilio told the L.A. TIMES that the network expects to have the FoxTrax glowing puck back by the playoffs (L.A. TIMES, 3/24)....CBS Sports will air "The Great Skate Debate" Friday night at 9:00pm ET. The live figure skating competition will be judged by the live audience and home viewers, who will vote via the Internet (N.Y. TIMES, 3/25)....CBS's first NFL telecast since '94 will be the 49ers-Seahawks American Bowl game in Vancouver on August 15 (USA TODAY, 3/25)....MEDIAWEEK's Langdon Brockinton reports that the Ravens are "looking to create" a half-hour weekly kids show. Ravens VP/Sales & Marketing David Cope said that talks "are underway" with Baltimore stations on the show, which would air on Saturday or Sunday mornings this fall. The team wants a time-buy where it would sell the ad inventory (MEDIAWEEK, 3/23 issue). MARCH MADNESS: Although CBS is experiencing its highest ratings for the men's NCAA tournament in four years, basketball analyst Billy Packer says, "The ratings are so ridiculous. Name me any other event that has such a following. You cannot go anywhere in America where people aren't involved in the tournament." Packer, on statements he made regarding "60 Minutes" and its stories on college basketball: "I haven't heard from anyone in [CBS]. ... I may be full of it on this, but somebody has to explain to me how somebody in our organization can go out to hurt our relationship with the NCAA, which was most critical to us until the NFL deal" (Rudy Martzke, USA TODAY, 3/25)....In DC, Tony Kornheiser wrote on the NCAA tournament: "You can keep the NBA. ... Give me this tournament." He adds, "It's gratifying to know TV ratings are up. It means the American public has some sense about sports and the compelling theater of this tournament" (WASHINGTON POST, 3/24). ...Finalfour.net, the official site of the NCAA men's and women's tournaments, has had 7 million visits so far. The site, produced by Total College Sports Network, has set a record for online traffic, recording 92,145,116 hits and 36,859,597 page views. Last year's tournament site got 34 million hits for the entire tournament (TCSN). GIVE ME LIBERTY, OR? In N.Y., Steve Zipay reported that MSG is negotiating with WJWR-AM, One-on-One Sports, to carry Liberty and MetroStars games (Steve Zipay, NEWSDAY 3/24).