SBD/25/Sports Media

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              Flyers C Eric Lindros will "receive an apology and
         money for a charity of his choice" from WIP-AM to settle a
         claim after one of WIP's talk-show hosts reported that
         Lindros missed a game last season because he was "hungover,"
         according to Tim Panaccio of the PHILADELPHIA INQUIRER. 
         Details of the settlement should be worked out by month's
         end, but those familiar with it said the station would
         "issue a written apology," Lindros would receive "financial
         compensation" from WIP which will go to charity, and WIP
         would "broadcast news of the settlement during its station
         breaks."  In addition, the deal stipulates that the
         situation "will not be discussed" by on-air talent or by
         callers to the station.  The Flyers and the Lindros family
         "have been pushing" CBS, WIP's parent company, to impose
         "strict guidelines" on WIP hosts as to what can be "reported
         as news and what they can discuss as rumor."  Craig Carton,
         the talk-show host who made the claim, left WIP in July and
         declined to comment yesterday (PHILADELPHIA INQUIRER, 3/25).

    Print | Tags: CBS, Comcast-Spectacor, Philadelphia Flyers, Media, Viacom

              TV: Fox's Monday night boxing card got a 4.3/6 national
         rating, while the Academy Awards broadcast on ABC averaged a
         34.9/55 (John Carmody, WASHINGTON POST, 3/25)....Fox
         VP/Media Relations Lou D'Ermilio told the L.A. TIMES that
         the network expects to have the FoxTrax glowing puck back by
         the playoffs (L.A. TIMES, 3/24)....CBS Sports will air "The
         Great Skate Debate" Friday night at 9:00pm ET.  The live
         figure skating competition will be judged by the live
         audience and home viewers, who will vote via the Internet
         (N.Y. TIMES, 3/25)....CBS's first NFL telecast since '94
         will be the 49ers-Seahawks American Bowl game in Vancouver
         on August 15 (USA TODAY, 3/25)....MEDIAWEEK's Langdon
         Brockinton reports that the Ravens are "looking to create" a
         half-hour weekly kids show.  Ravens VP/Sales & Marketing
         David Cope said that talks "are underway" with Baltimore
         stations on the show, which would air on Saturday or Sunday
         mornings this fall.  The team wants a time-buy where it
         would sell the ad inventory (MEDIAWEEK, 3/23 issue).
              MARCH MADNESS: Although CBS is experiencing its highest
         ratings for the men's NCAA tournament in four years,
         basketball analyst Billy Packer says, "The ratings are so
         ridiculous.  Name me any other event that has such a
         following.  You cannot go anywhere in America where people
         aren't involved in the tournament."  Packer, on statements
         he made regarding "60 Minutes" and its stories on college
         basketball: "I haven't heard from anyone in [CBS]. ... I may
         be full of it on this, but somebody has to explain to me how
         somebody in our organization can go out to hurt our
         relationship with the NCAA, which was most critical to us
         until the NFL deal" (Rudy Martzke, USA TODAY, 3/25)....In
         DC, Tony Kornheiser wrote on the NCAA tournament: "You can
         keep the NBA. ... Give me this tournament."  He adds, "It's
         gratifying to know TV ratings are up.  It means the American
         public has some sense about sports and the compelling
         theater of this tournament" (WASHINGTON POST, 3/24)., the official site of the NCAA men's and
         women's tournaments, has had 7 million visits so far.  The
         site, produced by Total College Sports Network, has set a
         record for online traffic, recording 92,145,116 hits and
         36,859,597 page views.  Last year's tournament site got 34
         million hits for the entire tournament (TCSN).
              GIVE ME LIBERTY, OR? In N.Y., Steve Zipay reported that
         MSG is negotiating with WJWR-AM, One-on-One Sports, to carry
         Liberty and MetroStars games (Steve Zipay, NEWSDAY 3/24).

    Print | Tags: ABC, Baltimore Ravens, Cablevision, CBS, Madison Square Garden, NBA, NCAA, New York Liberty, NFL, San Francisco 49ers, Seattle Seahawks, Media, Viacom, Vulcan Ventures, Walt Disney

              Former 49ers TE Brent Jones will join CBS Sports as a
         studio analyst on the "NFL Today" pregame, halftime and
         postgame show (CBS Sports).  In S.F., Susan Slusser reports
         that House Speaker Newt Gingrich "tried to pry" Jones away
         from his TV plans when Jones "expressed an interest in
         entering politics" after his retirement.  Jones: "I was
         getting a lot of calls from top Republicans and ... Gingrich
         called and said 'We need you to come back and spend a few
         days with us in Washington.'  It was very tempting, but I
         stuck to my guns."  Slusser reports that Jones signed a
         multiyear deal with CBS, and that the net "is still looking"
         for two more studio analysts (S.F. CHRONICLE, 3/25). Jones
         retained The Marquee Group in NY to represent him in all
         broadcasting negotiations (THE DAILY).
              ELWAY JOINING JONES? In Denver, Todd Phipers reports
         that an industry source said John Elway "is in contact" with
         CBS regarding a position at the net, but CBS Sports
         President Sean McManus dismissed the report.  McManus: "We
         have not talked to John Elway, and everything I've heard is
         that he is going to play another year" (DENVER POST, 3/25).

    Print | Tags: CBS, NFL, San Francisco 49ers, Media, Viacom

              PGA Tour Radio, which reaches 17 of the top 50 U.S.
         radio markets, is "redefining itself and its approach to
         covering the game," according to Dale Gardner of GOLFWEEK. 
         While CEO Warren Elliott say the changes are a result of
         "baptism by fire," GOLFWEEK's Gardner writes, "They're also
         survival tactics."  The Atlanta-based company has "pulled"
         its mobile studio and production truck "off" the Tour.  Live
         tournament coverage, which used to be produced from the site
         of the event, will now be done from its Atlanta studio using
         TV feeds and "natural sound" feeds (GOLFWEEK, 3/21).
              AD RATES DROP: PGA Tour Radio has "cut its advertising
         rates in an effort to make itself competitive with other
         media," and corporate sponsor packages which used to cost
         $50,000 will now sell for $20,000 a week.  During
         programming, the net splits the ad time with the affil.  PGA
         Tour Radio airs 36 events over the year, and Gardner writes
         that stations in 17 markets "included the play-by-play
         weekend shows for most of the events," while 28 others
         broadcast play-by-play for 12 to 15 events.  Gardner adds
         that most of the network's 208 affiliates "opt not to carry
         the play-by-play, choosing instead to participate in other
         programming offered by the company" (GOLFWEEK, 3/21 issue).

    Print | Tags: PGA Tour, Media
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