SBD/25/Sports Industrialists

SI PRESENTS ... PERSONNEL CHANGES

          SI announced that TINA IENNA has been named Detroit Ad
     Dir.  Ienna joined SI as an Account Manager in '94 following
     ten years at Newsweek, USA Today and the Detroit Free Press;
     TOM CHISHOLM has been promoted to L.A. Ad Dir.  Chisholm
     joined Time Inc. in '92 and has been managing the Ford and
     Mercury business for SI in Detroit for five years; JOHN REESE
     has been promoted to Assistant Consumer Marketing Dir.  Reese
     has been with SI for six years; JONATHAN SHAR has been
     promoted to Assistant Consumer Marketing Dir.  Shar has been
     with SI since '94; and MARK ELLIS has been named Publishing
     Dir for SI Presents.  Ellis joined Time Inc. in '91 after
     working as the Detroit Manager of Inc. Magazine (SI).

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