FOOTBALL AD SALES GET FRIED AT ABC, ESPN
Published March 25, 1998
ABC Exec VP/Marketing & General Sales Manager LARRY FRIED has been named the executive in charge of NFL ad sales for both ABC Sports and ESPN, according to Rich Katz of DAILY VARIETY. Beginning this season, all NFL sales for ABC and ESPN "must be run through Fried." Katz reports that the expansion of Fried's duties "would appear to be a victory for ABC," since Fried reports directly to ABC President of Ad Sales MARVIN GOLDSMITH. Sports media buyers "have been buzzing about the internal Disney competition for weeks." Last year, "Monday Night Football," and ESPN's football packages were sold separately. Katz also reports that JON LITNER has been promoted to Senior VP/Programming for ABC Sports. Litner was formerly VP/Programming for ABC's sports division (Rich Katz, DAILY VARIETY, 3/25).