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Sponsorships Advertising Marketing

SOME CATCH! SPONSORS LINING UP TO TAP SPORT FISHING INDUSTRY

          Fishing is a $108B-a-year industry "that marketers are
     turning into one of the hottest marketplaces" in the U.S.,
     according to USA TODAY's J. Taylor Buckley in a "Money"
     section cover story.  Mass marketers from GM to General
     Mills are now "solidly hooked," and companies from Northwest
     Airlines to Land O' Lakes "are writing checks of $250,000
     and more just to be identified" as fishing event sponsors. 
     The U.S. Fish and Wildlife Service estimates that 35.2
     million recreational anglers spent $37.8B directly on
     fishing trips and gear in '96.  Making those numbers "light
     up even brighter are the sport's demographics."  Close to 11
     million of the 35.2 anglers are ages 15 and younger, and
     about three quarters of them male, "an especially attractive
     group for marketers."  Buckley calls General Mills' decision
     to put a pro fishing champ on a national Wheaties box "a
     breakthrough" that sends "a powerful message to mass
     marketers."  General Mills joins a list of "nontraditional"
     sponsors that includes Coca-Cola, Fuji film and Citgo. 
     Citgo even "shelved its usual regional promotion" tied to a
     PGA Tour event in Hartford, CT, this year in favor of one
     built around the Wal-Mart FLW bass tournament slated for
     June.  Teamed with other tournament sponsors, Citgo will be
     giving away a truck, soft drinks and merchandise coupons
     redeemable at Wal-Mart (J. Taylor Buckley, USA TODAY, 3/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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