Rays' Ballpark Site Search Still Complicated Braves Will Help Fans With SunTrust Traffic AT&T, DOJ Settle SportsNet LA Collusion Lawsuit U.S. Wins Its First World Baseball Classic Longtime MLB Manager Dallas Green Passes Away Budweiser Unveils Limited Edition MLB Team Cans MLB Cards Fans Can Attend Any Game For Monthly Fee Bonds Returns To Giants As Special Advisor Minding My Business: White Sox' Brooks Boyer Orioles' Brady Anderson Has Unique Position
SBD/25/Sponsorships Advertising Marketing
Published March 25, 1998
SPONSOR SEARCH: The Detroit Free Press Int'l Marathon Presented by M-CARE is searching for a title sponsor. The October 16-18 event is managed and operated by IMG (IMG). NOTES: In AZ, D'Backs Manager Buck Showalter is starring in TV ads for Bank One. A future ad will include one that is tied to Bank One Ballpark's 8,000 tons of air conditioning. It will feature Showalter and D'Backs pitching coach Mark Connor wearing parkas (ARIZONA REPUBLIC, 3/25)....NY-based ANC Sports Enterprises has signed multi- year agreements with the Braves, Dodgers, Devil Rays and Padres to serve as the exclusive supplier of rotating signage at their ballparks. ANC Sports now serves six MLB teams, and will work with the Dodgers in selling inventory for the signage (ANC Sports)....The MLBPA has licensed WA- based Pacific Trading Cards to create and distribute MLB player trading cards. The first product released under the new license will ship to retailers in May (MLBPA)....MA- based Woolf Associates has been retained by Boston College QB Matt Hasselbeck for representation (Woolf Associates). SOUTHERN MEN: The Southern League of Professional Baseball Clubs announced a new marketing partnership with FL-based AirTran Airlines that includes several advertising components, an AirTran home run/triple promo and presenting sponsorships. In addition, Southern Ford Dealers have been named title sponsor for the '98 Southern League All-Star Game June 22 in Mobile, AL (Southern League).