Yanks Set To Benefit From New MLB CBA Analyzing MLB's New CBA & Spending Limits MLB, MLBPA Come To Terms On New CBA A's Ballpark Talks To Pick Up Pace With New CBA? MLB Takes Home-Field Advantage Off ASG MLB CBA Talks Reach Into Early-Morning Hours Mets Pay Big To Bring Back Cespedes MLB Refutes Report '17 Will Be Final WBC MLB Owners Backing Off International Draft Dodgers Deny Report Of MLB Debt Mandate
SBD/25/Sponsorships Advertising Marketing
Published March 25, 1998
SPONSOR SEARCH: The Detroit Free Press Int'l Marathon Presented by M-CARE is searching for a title sponsor. The October 16-18 event is managed and operated by IMG (IMG). NOTES: In AZ, D'Backs Manager Buck Showalter is starring in TV ads for Bank One. A future ad will include one that is tied to Bank One Ballpark's 8,000 tons of air conditioning. It will feature Showalter and D'Backs pitching coach Mark Connor wearing parkas (ARIZONA REPUBLIC, 3/25)....NY-based ANC Sports Enterprises has signed multi- year agreements with the Braves, Dodgers, Devil Rays and Padres to serve as the exclusive supplier of rotating signage at their ballparks. ANC Sports now serves six MLB teams, and will work with the Dodgers in selling inventory for the signage (ANC Sports)....The MLBPA has licensed WA- based Pacific Trading Cards to create and distribute MLB player trading cards. The first product released under the new license will ship to retailers in May (MLBPA)....MA- based Woolf Associates has been retained by Boston College QB Matt Hasselbeck for representation (Woolf Associates). SOUTHERN MEN: The Southern League of Professional Baseball Clubs announced a new marketing partnership with FL-based AirTran Airlines that includes several advertising components, an AirTran home run/triple promo and presenting sponsorships. In addition, Southern Ford Dealers have been named title sponsor for the '98 Southern League All-Star Game June 22 in Mobile, AL (Southern League).