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              Although the Univ. of Utah has reached the Final Four,
         school AD Chris Hill said, "This event is not something we
         look at as a pot of gold or money at the end.  We think of
         it as a pot of gold in publicity and fun."  Preliminary
         estimates suggest Utah and the 15 other schools in the
         Western Athletic Conference will split about $1.6M or
         roughly $100,000 each from the Final Four berth.  Utah was
         allotted about 3,500 tickets to sell, but the revenues go to
         the NCAA.  Hill: "Somebody offered us a scalper's $300,000
         to buy 1,000 tickets, and we wouldn't let them do it.  We
         just can't do that" (Marjorie Cortez, DESERET NEWS, 3/24).
              WHO'S GOT TICKETS? In San Antonio, reps for "several
         celebrities," including George Clooney, Mario Lopez, Ethan
         Hawke, Matthew McConaughey and Ron Howard, have called local
         Final Four officials for tickets.  Final Four Committee Dir
         Sandra Lopez: "We don't get into who's who.  We don't have
         tickets" (Cindy Ramos, SAN ANTONIO EXPRESS-NEWS, 3/25).
              GOING FOR BROKE: In San Antonio, Travis Poling reports
         that the price of a Final Four ticket through a broker "is
         up to $4,500 this week."  The brokers say that they buy some
         of their tickets from NCAA corporate sponsors, but "several"
         sponsors denied any of their tickets were sold to brokers. 
         Sears spokesperson Lee Antonio: "We use up all our tickets,
         and we have to go out and buy more" (EXPRESS-NEWS, 3/25).

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