SBD/24/Sports Media

MEDIA NOTES

          TV/VIDEO: Evander Holyfield will defend his WBA
     heavyweight title against Henry Akinwande on June 6 at MSG. 
     Showtime will handle PPV distribution for the fight (N.Y
     DAILY NEWS, 3/24)....BROADCASTING & CABLE's John Higgins
     writes that Cablevision Chair Charles Dolan's interest in
     buying the Yankees may stem from SportsChannel's experience
     in Philadelphia, where Comcast took control of the 76ers and
     Flyers and launched Comcast SportsNet.  One media exec:
     "Chuck learned his lesson in Philadelphia" (BROADCASTING &
     CABLE, 3/23)....After CBS "failed to offer" Marcus Allen the
     job he sought with the network, Allen will return to the
     Chiefs for the final year of his contract (K.C. STAR, 3/24).
          PUBLISHING: In Akron, Michael Weinreb reviews ESPN
     Magazine, calling it SI "for slackers."  Weinreb: "What I
     want from a sports magazine is simple: Compelling writing,
     great photography.  The Magazine has that.  Now I wish they
     would cool it with the inside jokes" (AKRON BEACON JOURNAL,
     3/24)....The Sporting News' VP/Sales Jay Burzon told AD
     AGE's James Brady that after TSN's December relaunch, ad
     pages are up 89% in January (AD AGE, 3/23 issue).

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