SBD/24/Franchises

ARE THE BUCKS STOPPING HERE? TEAM AT FINANCIAL "CROSSROADS"

          Bucks VP/Business Operations John Steinmiller admitted
     that the team is "at a crossroads," adding that the size of
     the Milwaukee market and the fact that the Bucks don't own
     the Bradley Center "are problematic," according to D.
     Orlando Ledbetter of the MILWAUKEE JOURNAL SENTINEL. 
     Steinmiller: "You're not going to change the market.  We're
     not going to pump half a million or a million more people
     into the market.  You've got to find ways to make the market
     work for you and minimize your exposure by winning as much
     as you can and by not making mistakes."  Steinmiller added
     the team is also "outmatched by just about every market" in
     its the pursuit of lucrative local cable TV deals that other
     big-market teams in the NBA earn (JOURNAL SENTINEL, 3/24).

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