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ARE THE BUCKS STOPPING HERE? TEAM AT FINANCIAL "CROSSROADS"
Published March 24, 1998
Bucks VP/Business Operations John Steinmiller admitted that the team is "at a crossroads," adding that the size of the Milwaukee market and the fact that the Bucks don't own the Bradley Center "are problematic," according to D. Orlando Ledbetter of the MILWAUKEE JOURNAL SENTINEL. Steinmiller: "You're not going to change the market. We're not going to pump half a million or a million more people into the market. You've got to find ways to make the market work for you and minimize your exposure by winning as much as you can and by not making mistakes." Steinmiller added the team is also "outmatched by just about every market" in its the pursuit of lucrative local cable TV deals that other big-market teams in the NBA earn (JOURNAL SENTINEL, 3/24).